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The Press Release Sample

by Lynn | August 1, 2008 | In Marketing Tips

The definition of a press release is pseudo-news story, written in third person, that seeks to demonstrate to the reader the newsworthiness of a story, especially for the particular person, event, service or product. The all-important step is to know and apply the press release sample very well.

Here you go!

Note: *The part marked with an asterisk is the headline, which is one of the most important components of the press release as this needs to “grab the attention” of the reader. Most of the press release distribution site will take its font and type as the default one. Keep the headline to 80-125 characters maximum. Capitalize every word with the exception of “a”, “the” “an” or any word that is three characters or less.

*Press Release Sample

Here is the summary of you whole press release. As to this part, it can convey your ideas to the readers more clearly , easily and directly! Generally, it has the character limitation, don’t make it tediously, but concisely and attractively.
For_Immediate_Release:
<State> (Press Release), <Date> - Your first paragraph of the release should be written in a clear and concise manner. The opening sentence contains the most important information; keep it to 25 words or less. Never take for granted that the reader has read your headline. It needs contain information that will “entice” the reader. Remember, your story must be newsworthy and factual; don’t make it a sales pitch or it will end up in the trash.
Answer the questions “who”, “what”, “when”, “where”, “why” and “how”. Your text should include pertinent information about your product, service or event. If writing about a product, make sure to include details on when the product is available, where it can be purchased and the cost. If you’re writing about an event, include the date, location of the event and any other pertinent information. You should include a quote from someone that is a credible source of information; include their title or position with the company, and why they are considered a credible source. Always include information on any awards they have won, articles they’ve published or interviews they have given.
Keep your sentences and paragraphs short; a paragraph should be no more than 3-4 sentences. Your release should be between 500 to 800 words, written in a word processing program, and spell checked for errors. Don’t forget to proofread for grammatical errors. The mood of the release should be factual, not hyped; don’t use a sales pitch as it will ruin your credibility with the reader.
You can also try to use following font styles to enhance your article. (No HTML tags.)
[large]sample[/large] sample
[b]sample[/b] sample
[i]sample[/i] sample
[color=#ff0000]sample[/color] sample
Attachment
Attach your picture to upgrade your figure
For more information: - Include a brief description of your company along with the products and services it provides. Contact info
Website info, if yours is a premier press release.
Keywords: SEO your articles
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