If you want to get more traffic to your press releases, you have to know the Long Tail Keywords. The phrase was first coined by Chris Anderson in October 2004, and it is an important part of SEO for press releasing.
Long Tail VS Short Tail Keywords
Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords.The term ‘long tail’ was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like ‘Small Business Web Design’ while a short wail keyword is something like ‘Web Design’.
When you compare the two keywords, ‘Web Design’ has about 30 times as many competitors as ‘Small Business Web Design’ but ‘Web Design’ also gets far more searches each month. A small number of broad terms such as ‘Web Design’ and ‘Marketing’ account for a large proportion of searches but an equally large proportion of the searches are made up of millions of more specific search queries such as ‘Small Business Web Design’.
Long tail keywords VS Short tail keywords found in keywords tool
I believe “The more long tail keywords in your press releases, the more traffic drive to your press release from Google and Yahoo”. Do you agree with me?
Generally speaking, long tail keywords are keyword terms which are less popular, less competitive and less searched for, but when taken collectively, long tail keyword phrases can be responsible for driving significant levels of website traffic.
The benefit of using long tail keywords in your Search Engine Marketing is the reduced cost per lead with a higher conversion rate.
Whether you can achieve high rankings for competitive keywords or not, long tail keywords could be highly beneficial for you. If you have a website selling ‘Armani Suits’ but can’t pull any search engine traffic, rather than targeting the keyword ‘Armani’ or ‘Armani Suits’ try targeting more specific keywords such as ‘Armani Mens Suits’. Hopefully you will see an increase in conversions and sales.
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[...] Long tail keywords for your press releases [...]
[...] Long tail keywords for your press releases [...]
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