Some of the users are shirking from writing a press release or media release, but write a number of duplicate press releases at one time. Though we have preached at them, they persist their old ways. This is because on the face of it, it appears to be a difficult task. But the fact is that it is not complicated at all and with a little patience and dedication, you can become used to compiling and designing press releases for your company.

A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. It is sent to the press, the TV media or websites, with the intention of drawing their attention to the facts contained in the press release.

At times, the article is written directly on the basis of the press release, without any contact being made with the sending company. Therefore, it is essential that the press release contain all the relevant facts. The story should be interesting and not a camouflaged advertisement or journalists will simply ignore it.

We have given you some Press Release SEO Tips, here are more for preparing your Press Release:

1. Target the right people

Think about who would be interested in your story. Choose the correct industry and target country to publish your press release.

2. Use a template

The press release template on this website are already in the right place. You can add your copy and save yourself time.

3. Remember the five W’s

Make sure essential information is stated early on in your press release:

> Who?   > What?   > When?   > Where?   > Why?

Readers need to see quickly what your event or story is all about, so don’t hide this information away! You might want to repeat it at the bottom of the release, too, perhaps in a box to make it easy to find.

4. Write a headline!

Make the headline as compelling as you can, but keep it simple. You need to grab a reader’s attention as well as the search engine standard, so use the most exciting and unique thing about your event that you can think of.

5. Make your first paragraph fantastic

Make sure you state the essential information simply and plainly, so they don’t need to read it twice:

> Who is organising the event and who will be there?

> Where and when is it being held?

> What is happening and why?

Make sure you mention your unique contents as early as possible in the press release so that readers don’t miss the point of the event! Try to write your paragraph as if you were explaining the story to a friend: this can help you to make it engaging. Ask someone else to read a draft of your press release and see if they find it interesting: do they want to read on?

6. Think of a hook

A hook is designed to grab a reader’s attention and make them want to write about your event or story. Ask yourself why they would want to write about your event and what might get them interested. Is there a compelling ‘human interest’ story about a local person? Will a celebrity be making an appearance? Is there a world record being broken? If you were the journalist, what would make you choose this story over another (being worthy or important isn’t enough!).

7. Focus on Photos

Most readers have got half a mind on the final page when they consider which stories to cover, and photos always look great. Try to paint a visual picture in your press release so that they can imagine the event.

Sending a photo with your press release (by email) makes it even easier for the newspaper to cover your story, especially if the photo is good. Newspapers are always looking for good quality, interesting and engaging photos. Why not send them a photo from this CD, or request other photos from Booktrust (others available include a Bookstart Rhymetime and the Bookstart Bear).

And always try to create a photo opportunity at your event to which you can invite the photographers from your local papers. An opportunity like this often tips the balance and persuades the newspaper to run the story.

8. Supply a quote

Quotes add colour to your press release and help readers to understand the importance of your story. They will often reprint the quote verbatim, so make sure you have the person’s permission to use it!

9. Include important notes to readers

Notes to readerrs should come at the end of your press release and provide additional background information to journalists which otherwise make your press release long or unclear. Vital things to include are:

> Your contact details, including a mobile number so you can be contacted on the day of the event

> What FPR is

> How FPR is funded

> The FPR website address, for more information

> Details of any photo opportunities (description, time and place)

> How parents get their FPRpacks

10. Follow up

Send your press release to the right person  by post as well as by email. If possible, find out which your contact prefers before sending it out.

It is much more effective to build relationships with your local press contacts rather than just sending a press release.

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