The press release headline should be brief, clear and to the point: an ultra-compact version of the press release’s key point. If the headline doesn’t arouse curiosity, the editor won’t be convinced readers will find the story interesting. That’s why the headline should do one thing and one thing only—get an editor interested. Here are some tips on writing a proper press release headline:
1. Keep it to one line: More than one line and you are likely to lose a busy journalist who would receive hundreds of media releases a day.
2. Edit for brevity: You probably won’t achieve point one on the first go. Rewrite and edit every time. Remember with headlines that ‘less is more’; so keep it to five words or less.
3. Don’t try and be too smart: Writing headlines for the print medium is a real art form. Leave it to the professionals, namely, newspaper sub-editors. Remember that press release headlines should have a “grabber” to attract readers, your headline has to engage one reader - a cynical journalist or editor with a ’so what, who cares’ attitude.
4. What is the essence of this press release: The headline should summaries the story and answer the who, what, why, when and where. The simplest method to arrive at the press release headline is to extract the most important keywords from your press release.
5. Use a bigger font size that best of the release: Don’t go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
6. Use the same font style as your text: Never change font styles in a release. Times New Roman is the most accepted and professional.
7. Use bold to make it stand out.
8. Centre it in the middle of the page.
9. Always spell check and double check for typos.
—————————————
How do I choose effective and unique keywords for my press release?
Submit a free press release or a premier press release?
A Novel Approach to Press Release — Customized PR
Long tail keywords for your press releases
How to Write a Perfect Press Release?
50 More Proven Headlines That Sell
…
This is really good news. Thank you for discussing it with us!…
…
This is a good website write-up and I defer for you what you’ve said here. I have currently subscribed for your RSS feed in Firefox and will likely be your normal reader. Many thanks for the time in writing the article….
…
Okay article. I simply found out your web site and wished to say I’ve really loved reading your ideas. By any indicates I’ll be subscribing on your feed and I genuinely hope you write-up yet again quickly….
…
1 of the best web sites for relevant facts on this niche !?!…
…
I saw this genuinely excellent post these days!…
…
Very cool! I assist your view!…
…
great advice and sharing,I’ll get this amazing for me .thanks!…
Thank you……
This is my second visit to this blog. We are starting a new initiative in the same category as this blog. Your blog provided us with valuable information to work on. You have done a admirable job….
Thank you……
For some reason only half of the post is being displayed, is it my browser or the site?…
…
Thank you with the well-thought write-up. I’m actually at operate correct now! So I should go off without having reading all I’d like. But, I place your weblog on my RSS feed to ensure that I can understand more….
…
Hello there, I must say it truly is a clever post. I’ll definitely be seeking in on this website once again soon….
…
I would like to thank you for the endeavors you’ve made in publishing this article. I am trusting the exact same greatest function from you inside long term too. Actually your fanciful writing abilities has inspired me to start my very own blog site n…
…
i actually like your net website. Its rather informative. Goodbye!…
…
Okay article. I merely discovered your web site and wished to say I have genuinely loved reading your opinions. By any signifies I’ll be subscribing on your feed and I truly hope you article again soon….
…
Cheers for this post, guys, retain up the excellent function….
…
Okay write-up. I merely found your weblog and wished to say I’ve definitely loved reading through your opinions. By any implies I’ll be subscribing to your feed and I really hope you publish yet again soon….
I much like it!…
Amazing article. I need you up-to-date your weblog much more often, I just cannot appear to be to own adequate of one’s blog. I saved your weblog in my bookmarks. Would it be feasible to do a guest article sometime?…