Press release formats have changed with the advent of the Internet. For example, search engine optimization (SEO) has changed the way of press releases format. However, below are primary components of a press release which are used to format a press release:

First, headline: The headline is the most important part of a press release which tells the audience what the press release is about, it should grab your audience’s attention, go for clarity, and be direct and short. Do not use exclamation marks, marketing hype or references to selling. Preferred type fonts are Arial, Times New Roman & Verdana.

Second, subtitle: The subtitle is an extension of the headline and consolidation of the body. It should just a couple of sentences outlining the major points.

Third, body: In the body, you should answer the entire W” questions (who, what, where, when and why).It always start the first sentence in the following format: City, State (or country), Month, Day, Year - Then launch into the story itself. Ensure that the date you use is current when submitting. Media outlets won’t want what would appear to be old news. Add credibility to your press release; identify the people you quote using their title, and company name in addition to their name.

Keep your sentences short and use paragraphs every 5-6 lines if possible. The body should not exceed 800 words. Additional paragraphs should contain supporting information, industry statistics, and quotes. You can attach your picture to upgrade your figure. The last paragraph is where you can make a call to action. This is your opportunity to prompt your target audience to do something. It can be as simple as “To sign up for a FPR account visit http://www.free-press-release.com/members/register.php”.

### (Use three number signs to denote where the press release ends)

It should include a short summary about your organization and the contact information of a person the media can follow up with. (Name, Company Name, Phone Number, E-mail Address, Company URL), and don’t forget to add keywords to SEO your article.

—————————————-