An SEO press release or ‘search engine optimized’ press release is first and foremost a way to deliver news of new events taking place within your company. It shouldn’t be new news that online PR is something you should focus on sooner or later as an ingredient in your online marketing strategy. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important back links that will also help boost its position in the search engine rankings. Here are some SEO tips that should help you with your press release SEO.

1. Optimizing it is newsworthy: Nobody wants to hear about day old newspaper for information. Make sure your press release has something worthy to speak about otherwise nobody will pick it up and for link building purposes you want as many online sites to pick up that information. I recommend use the keyword tool: WordTracker for choosing keywords.

2. Identifying Keywords: Make sure to use all your keywords you want to target. If you write your press release and do not hyper link or use any of your targeted keywords or phrases then how do you expect to ever rank for those terms in the search results.

3. Optimizing the Summary: Most press release distribution points will ask for a summary of your press release. You’ll want to include some additional keyword phrases in the summary that are different than those in the title to maximize exposure for these phrases.

4. Take a campaigned approach: Launching any press releases is better than not launching anything at all but a campaigned approach will work much better. Structuring a 12 month press release campaign with chosen topics and pre determined keyword will not only be easier for actual execution but your campaign will have much more of an impact on your search engine rankings.

5. Getting Links: As a rule of thumb a good number we suggest is 4 or 5 text links from within the document. Too many and the article is covered in blue hyperlinks making it look poor and spammy.

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