It’s important to distinguish the difference between a press release and an article. A press release is related to a particular event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why, and how of the story. It intended for news media. The article can also be related to a particular event, but is more oriented towards an opinion rather than information. Also an article should be more elaborated, more oriented towards expressing views and opinions or describing ideas in a wider range of subjects and styles.

Let’s talk about their similarities first: They both involve writing; both have SEO benefits, they can increase your page rank if your keywords are written properly; are all involved in backlinks to a website; they can be added to the social bookmarking sites, and both need to be submission through a channel of distribution that allows them to reach publishers.

But, a press release is more time sensitive, an article is durable. A press release is generally used to create short-term buzz for a particular event or promote a certain aspect of a business for a specific purpose. A press release should be time sensitive like news, it can be a happening that influences your business, or it can be concerning a modification in your company that will concern your client base or a promotion about your products. Anything you decide to write in your press release, you must keep in mind to swathe the fundamentals.

Articles: in order to gain high page rank, you must submit the excellent and search engine optimized articles to the right article submission sites. Using the right article submission sites, your articles will be reviewed promptly, show up in the search engines quickly, bring you with plenty of traffic, and improve the Page Rank of your site.

A press release usually is a one shot deal, when something happens. You can write an article about a particular event that is important to your industry, one article over a period of time is not going to do much good for your business.

While a press release with its time sensitive information can make a strong start and become less relevant very quickly, articles tend to increase the traffic they drive to websites the longer that they are published.Also, as time passes, the possibility that your article will be picked up by more and more sites increases, which results the increase of backlinks to your site and which also affects the page rank of your site.

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