News is anything that other people are interested in. Being newsworthy consists of letting editors and reporters know you're doing something of interest to other people. Have an event, tell a story, create or participate in any occurrence, support, oppose, or even merely observe a trend or activity.

Editors and producers have the tremendous challenge of coming up with new stories to fill their pages and air slots-day after day, week after week, month after month, year after year. It isn't always easy to fill all that space. Therefore, you become their ally. Your achievements--along with your ability to publicize them properly and work cooperatively with media people--will cause local editors to welcome you with open arms. Not only will you have a very good shot at getting your press release printed (perhaps several times in different sections of the paper), but a reporter might even arrange a more in-depth story. And that is pure gold for you!