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What should you include in a press release?

Remember to always include: Who, What, Where, When, Why and How in all the press releases. If you answer these basic questions, your press release will provide all the information that the reader will need.
  • Who did the event or Who said what
  • What was said and What was done
  • Where did the event take place
  • When did or will the event occur
  • Why did this event happen
  • How did this happen

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