This article began from the description of the tiny, only about a quarter of an inch square miraculous chip. “Yet this inert fleck – still unfamiliar to the vast majority of Americans- has astonishing powers that are already transforming society. For the so-called miracle chip has a calculating capability equal to that of a room-size computer of only 25 years ago”.

“The miracle chip represents a development in the technology of mankind that over the past few years has acquired the force and significance associated with the development of hand tools or the discovery of the steam engine. Just as the Industrial Revolution took over an immense range of tasks from men’s muscles and enormously expanded productivity, so the microcomputer is rapidly assuming huge burdens of drudgery from the human brain and thereby expanding the mind’s capacities in ways that man has only began to grasp. With the chip, amazing feats of memory and execution become possible in everything from automobile engines to universities and hospitals, from farms to banks and corporate offices, from outer space to a baby’s nursery.”

In fact, the article tells us that the microcomputer technology will bring us convenience and a great transformation to our lives.

That year the microcomputer technology brought out a number of ideas which have already become reality today. I do not want to enumerate how the advantages and the magic power the microcomputer technology brought to many areas; And also I do not want to say what kind of enjoyment the rapid development of microcomputer technology brought to our spiritual and material life; I just hope more and more people can share the excitements and enjoyment of shopping online (online business) with me.

In early 2004 while I stayed in one of my relatives, I saw with my own eyes that he bought many things at an auction online, such as a set of Sony VCR; a watch of Rolex. The prices are even a thousand times lower than those of the similar goods in some shops. I was very astonished at the convenience of buying goods of world-class brand online but I had my doubt at the quality of the products. Yet the so-called convenience is not the same compared with that of nowadays. For after a few times of bargaining online, my relative went to the post office to send his remittance. Then several days later he went to the post office again to collect the goods. It seems to me that there is no Internet bank at that time.

On my birthday of 2005 I accidentally received a bouquet of flowers sent by the shop. That was a present from my daughter who was in her Graduation Practice in Shanghai .My daughter reserved the flowers through the Internet. It was just from that time I really begun to have the interest in online business. Next I started my shopping experience trip on the internet.

The first trade article I bought online was yoga clothes, a Guangzhou brand. I was very satisfied with the quality and price. Because it is by express mail, it arrived only four days time after I made the order.

The categories of goods are too complex online. People may feel dazzled before the exhibits. I think it is better to buy some goods with strong local characteristics.

So I bought some raisins, candies made of thick milk, some small-hangings with its distinctive ethnic characteristics, Henna hair dyeing dispensation of pure natural plant from Urumqi Xinjiang; silk shirts from Suzhou and bags, etc. from Shanghai. I enjoy tramping about the markets online. I like the payment terms from the banks online which will save not only time but also money. I am very pleased to get my goods at the door of my house by express. What fun it is to get the goods you like best from the world without stepping out of the room.

Now I have come to know that not everything is suitable for the online business because the Internet has its limitations of the cognitive features. Clothing is this kind of goods. Maybe it is very good from the appearance of an article but how we can make sure whether it is made of the best material with first-class workmanship, brand-new and unused without feeling it with our hands or looking at it with our eyes. Therefore, we may rest assured if the goods are bought through formal marketing channels.

However, online business has indeed many advantages and strengths. It is characterized by:
1. Simple and convenient. For example, it is too hot for you to go out or you need spend two or three hours bus for the goods but you can get what you want with only a mouse click on the internet. So I prefer to buy online. Today time is money and someone gives more efficient service economical with time and effort to us helping us save money. Why don’t accept it?
2. There are wider selections of merchandise for us to choose from online than in common market especially for those who live in economically underdeveloped areas.
3. Prices of the goods online are lower, because it can reduce a lot of circulation and expanded cost of traditional middle outlets or even they come directly from the manufacturers.
4. While shopping online we must choice the high creditworthy sellers and pay money through a third party. That would be much safer.