“Three Essential Types of Marketing Research that Companies Must Undertake to Thrive and Survive.” DFW AMA Presents a Crash Course in Marketing Research

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 24, 2009 -- Dallas/Fort Worth: Do you really know how prospects and customers truly define and perceive your brand? Performing a quick skim on social networking sites and search engines for your brand isn’t quite enough.

Conducting marketing research is key to truly understand consumer motivation and behavior and essential to developing an informed strategic marketing strategy. Marketing research helps companies find new ways to engage with their customers and prospects. It also is essential to help identify new trends and vital industry information.

DFW AMA brings you a Marketing Research Special Interest Group (SIG) Event with guest speaker Dr. Jeff Warr, Jr. Dr. Warr will explain the three types of research companies should conduct, review advantages and disadvantages of each, and explain the critical methodological components that will help ensure success and produce actionable results.

Key event takeaways will include:
• An understanding of the most commonly used research techniques
• The value of executing all three types of marketing research simultaneously
• How to devise a smart research methodology
• How to develop processes to understand consumer preferences, attitudes and predict consumer behavior


A must attend event for marketers responsible for and business owners who want to learn more about implementing successful marketing research techniques.


October 6, 2009

11:30 a.m. – 1:00 p.m
Sherlocks Baker Street Pub
9100 Central Expressway
Dallas, TX 75231

Please register for this event here: http://www.dfwama.com/en/cev/276


Dr. Warr is currently vice president and director of research services at Zachry Associates, a full-service marketing communications and research firm in Irving and Abilene. He also serves as Director of Brand & Campaign Architecture for Caswell, Zachry, Grizzard, a fund raising consulting firm located in Dallas.

He has more than 30 years experience as a marketing and research consultant for a variety of companies including AARP, Michelin, Rolls-Royce, M.D. Anderson Cancer Center, Jeppesen, The American Cancer Society, The Arthritis Foundation, Essilor, Boeing, United Supermarkets, Breathe California, Pacific Biometrics, Texas Tech University, The University of Texas at Dallas and Aviall Services.

Dr. Warr earned a Ph.D. from the University of Tennessee and has more than 20 years of university teaching experience. He taught research methodology and study design and was the head of the advertising program at Pepperdine University in Malibu, California. Most recently he served as the head of the advertising program and directed the graduate program in digital media at Abilene Christian University.

About the DFW AMA: for more information please visit www.dfwama.org