1-2-1VIEW Unveils Car Counting Technology

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 11, 2009 -- Expanding on InterFace™, 1-2-1VIEW’s integrated audience measurement solution, the AutoCounter™ can be deployed as an integrated part of large billboards to measure the number of vehicles passing by. AutoCounter uses camera-based optics mounted on the billboards to focus on roads, creating a defined area of detection. Data is sent to a central server that administrators can access using only a standard web browser to retrieve the data.

“AutoCounter was developed as a response to the growing demand for accurate and reliable traffic count which is the most crucial factor for installing effective and well-placed large format billboards,” comments Alfred Chong, CEO of 1-2-1VIEW. “We believe this innovative technology will serve as an invaluable solution for all advertisers who are looking for a tool to make better investment decisions and realize the best return on their infrastructure installations.”

About 1-2-1VIEW
1-2-1VIEW is a provider of digital signage systems with integrated viewership counting technology that is based on Linux and are built on proven consumer electronics platforms. 1-2-1VIEW’s turnkey hardware-software solution is network controlled and scalable to an infinite number of screens. With award winning, lightweight media players and web based management, 1-2-1VIEW is combining the most advanced technology with low cost of ownership in a dedicated digital signage system that is affordable for any budget.

More information can be found online at http://www.121view.com

audience measurement     digital out-of-home media     digital signage     outdoor media