$100,000 College Basketball Bracket Challenge announced by the International Association of Sports Bars and Pubs

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 4, 2011 -- Each month of the year has its own special holiday. The 4th of July. Thanksgiving in November. Christmas in December. Valentine’s Day in February. What about March? For sports fans it’s not a day, it is an event. There is a madness associated with the month that sports fans embrace. Even non-sports fans get involved. So with that in mind, the International Association of Sports Bars and Pubs is announcing the College Basketball Bracket Challenge.

The College Basketball Bracket Challenge simply asks sports fans around the country to do what they usually do at this time of the year. After the tournament field is set, pick the winners. There is no gambling involved because there is no cost to the entrants. But there is a catch. There is always a catch. You can only participate by entering at your participating local sports bar or pub. There you will find the proper registration information. If they are unaware of the challenge, direct them towards us so they can be involved.
Why not just compete in your illegal office pool like you do every year? Cash my friends. Cash. There is a potential to win $100,000.00. Yeah, 100K for you with no money upfront. Pick the games like you normally do, and if you correctly pick 55 or 56 games, you will receive $1,000.00. Correctly picking 57, 58, or 59 games nets you $20,000.00. And for those of you that choose 60 or more games correctly you win $1000,000.00. Not bad.

“Whether you are a patron, employee, or employer, we have been there,” says Frank Gordon, President of the International Association of Sports Bars and Pubs. Recently featured in an article by the Wall Street Journal entitled, “Sports Bars Play Super Bowl Defense”, Mr. Gordon has been a frequent patron, employee, and manager in various establishments. “My head has a background in the business, as well marketing and public relations, however my backside has been glued to enough bar stools and booths to know what people like and what we can do to enhance their visits”.

The International Association of Sports Bars and Pubs, or IASBP, is an organization dedicated to making your sports bar experience as wonderful as possible. With over 8,000 establishments listed on our website, it is our intent to not only inform you where to watch the game, have a drink, and get a bite to eat, but to help provide you and the establishment with the tools to make that experience even better. Established in 2006 when a group of guys were sitting in a Las Vegas sportsbook noticing how many different teams jerseys were on display, we have since grown to have the most extensive listing of sports bars and pubs online. We list these establishments not only by location, but by the teams that they follow both college and professional.
To become a participating establishment, please contact us at brackets@theiasbp.com. To inquire about sponsorship opportunities on the national, state, or local levels contact us at sponsors@theiasbp.com. For additional information on what the IASBP is about please visit our website at www.theiasbp.com , or contact me directly at frankgordon@theiasbp.com 1-800-681-7904 x332.

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