12th Annual AMA Cause Conference to Deliver Critical Information for Nonprofit Survival and Success in 2010

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 8, 2010 --

San Diego, CA – The San Diego Chapter of the American Marketing Association will host the 12th Annual Cause Conference on Wednesday, March 10th at the Joan B. Kroc Institute for Peace & Justice at the University of San Diego. Speakers and workshops will focus on the latest marketing and fundraising information to help nonprofits reach new heights despite the recession. Early registration rates for AMA Members, Cause partners and nonprofits start at $109 and non-member registration rates start at $129. Register by March 3 to receive the greatest discounts. Some scholarships are available for the event.

“San Diegoʼs resilient nonprofit community continues to be tested by current economic conditions, requiring organizations to think strategically about every aspect of their work.” says Deirdre Maloney, co-chair of the 2010 Cause Conference. “During this time, when it is especially critical for nonprofits to examine their marketing efforts, the 2010 Cause Conference will focus on emerging trends, tools and best practices that enhance awareness and fundraising efforts.”

With the 2010 Winter Olympics fast approaching, this yearʼs conference offers the theme “Go Further. Aim Higher. Finish Strong.” Conference topics include:
• Partnerships: Cultivating mutually-beneficial corporate relationships
• Social Media: Leveraging social media and online marketing best practices
• Public Speaking: Selecting topics and audiences that maximize influence
• Return on Investment: Maximizing your marketing with measurement
• Marketing Leadership: Casting the vision and managing expectations

2010 keynote speakers include:
• Will Marre Co-founder and former president, Covey Leadership Center
• Jocelyn Daw, Author, Cause Marketing for Nonprofits

The agenda also includes a diverse selection of workshops facilitated by noteworthy marketing and nonprofit leaders, including: Dr. John Burnett, Neville Billimoria, Becky Carroll, Deirdre Maloney, Scott Pansky, Sherri Petro and Parker Pike.

With early registration for the conference up almost 300% over prior years, organizers anticipate this yearʼs event may sell out. Visit the AMASD Cause Conference Web site or call 619.402.7825 to register or request information about scholarships.

ABOUT THE SAN DIEGO AMERICAN MARKETING ASSOCIATION

The San Diego American Marketing Association is the premier professional development association for San Diegoʼs marketing community, with more than 240 members. For more information on the local chapter, please visit www.sdama.org. For more information on the national organization, visit www.marketingpower.com.

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