20% Of Emails Opened Up On Mobile Devices

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 9, 2012 -- A study has shown that 20% of emails are now being opened up on mobile devices. As technology advances it seems like people prefer to keep on top of their emails by accessing them on their phones rather than their desktops and PC’s. This shows a growing demand for emails optimised for mobile.

So it’s not a surprise that a survey has shown that almost 60% of marketing executives expect to increase their email marketing budgets in 2012. The advancement in technology means that companies need to keep on top of trends like this, and with the growth of email trends such as daily deals sites email trends will grow even further in 2012.

Adi Toal the founder of neteffekt.com says that “All this wonderful technology has allowed email marketing to be at the forefront again. With new ways to view and manage your emails always on the rise .”

“Companies need to spend more time and money on email marketing; they will start to see the rewards quickly.”

It seems like a lot more of our internet usage will be when we’re on the move on our smartphones and tablets, 2012 is set to bring about many more trends, such as social media becoming an essential part of an organisations strategy, rather than just a minor part of it.

So staying clued up and on the lookout for trends like this means that companies will be ahead of the game, which will in turn make your company the leader in the industry.

neteffekt.com is a trusted provider of email marketing solutions, for leading agencies and enterprises worldwide.

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