2011 Chrome Hearts Eyewear Collection Featured at Metro-Detroit Eyewear Boutique Trunk Show

Urban Optiques Vision & Couture Eyewear Debuts 2011 Chrome Hearts Luxury Eyewear Collection to Metro-Detroit During Holiday Trunk Show December 11th.

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2011 Chrome Hearts Eyewear Collection Featured at Metro-Detroit Eyewear Boutique Trunk Show

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FOR IMMEDIATE RELEASE
Detroit, Michigan, United States of America (Free-Press-Release.com) December 9, 2010 --Urban Optiques Vision & Couture Eyewear -- Metro-Detroit's premier source for exclusive boutique and luxury designer eyewear -- in conjunction with Optical Shop International, will be debuting the 2011 Chrome Hearts Eyewear Collection to Metro-Detroit during a day-long trunk show and private cocktail party, Saturday December 11, 2010 at the Urban Optiques eyewear boutique, 105 MainCentre, Northville, Mich., from 10:00 am - 3:00 pm. The event is free and open to the public.

The trunk show will showcase the entire Chrome Hearts Eyewear Collection, including yet-to-be-released eyeglass and sunglass models from the luxury eyewear brand's new 2011 lineup. The event will also feature selections from the ultra-lux Chrome Heart's "Diamond Collection" -- one-of-a-kind sunglasses and eyeglasses in precious metals like 24K gold and sterling silver customized with rubies, diamonds, black diamonds, and sapphires.

"This is one of those rare opportunities to experience first-hand not just the quality, but the breadth and depth of this extremely-unique, trend-setting, ultra-premium eyewear collection," explains Dr. Michelle Calder Cardwell, owner of Urban Optiques.

"While we will typically have between 50-60 Chrome Hearts sunglasses and eyeglasses in-stock at the boutique at any given time, we'll be bringing in hundreds of pieces for this event, so it offers a unique opportunity to try on a lot of different styles and colors."

Guests who pre-register online will be entered to win door prizes the day of the trunk show including Motor City Denim Co. designer tees by Detroit fashion designer and Project Runway alum, Joe Faris.

Chrome Hearts Eyewear: The Ultimate in Trend-Setting Eyewear

The Chrome Hearts Eyewear Collection combines exotic woods like Macassar Ebony and Brazilian Mahogany; fashion-grade leather; Italian and Japanese zyl; precious stones and cast .925 sterling silver with the latest innovations in optical technology, metallurgy, and engraving. This makes Chrome Hearts among the world's most unique and exclusive lines of luxury eyeglasses and sunglasses.

Chrome Hearts Eyewear styles range from ultra-trendy and bold, to funky, chic, and retro-inspired.

Chrome Hearts Eyewear has achieved cult status among trend-setters, celebrities, musicians, fashionistas and individuals that appreciate expertly-crafted eyewear. Chrome Hearts devotees include Chanel head designer Karl Lagerfeld; actresses Eva Longoria, Uma Thurman and Jennifer Garner; actor Will Smith; model Heidi Klum and Detroit-native Eminem.

"You don't wear Chrome Hearts unless you want your eyewear to truly stand-out," says Dr. Calder Cardwell. "Our Chrome Hearts clientele are surprisingly diverse -- they range from physicians to lawyers to musicians to professional athletes to artists to fashionable moms. Chrome Hearts really appeals to the client who views eyewear as a critical accessory on par with a luxury handbag, fine wristwatch, pair of designer shoes or a favorite piece of jewelry."

"This is not eyewear that you can just purchase anywhere. It's not available at optical chains or even high-end department stores. It's very exclusive."

The Chrome Hearts Eyewear Collection is available at Chrome Hearts boutiques in New York, Las Vegas, Los Angeles, Honolulu, Malibu, Tokyo, Hong Kong, Paris and London, as well as exclusive Chrome Hearts-authorized optical boutiques like as Urban Optiques.

About Urban Optiques Vision & Couture Eyewear

Urban Optiques Vision & Couture Eyewear combines expert vision care for life with Metro-Detroit's largest and most-exclusive collection of ultra-premium boutique, designer and luxury eyewear. In addition to Chrome Hearts, Urban Optiques also offers exclusive brands like Badgley Mischka Eyewear, Loree Rodkin eyeCouture, Sama, Prada Eyewear, FRED, Lafont, Lanvin-Paris, Chloé and TAG Heuer. Located in Downtown Northville, Mich., and independently-owned and operated by Dr. Michelle Calder Cardwell, Urban Optiques has been featured in Women's Wear Daily, Sunglasses Magazine and Vision Care Venture. For more information, visit UrbanOptiques.com or follow Urban Optiques on Facebook.

More information can be found online at http://www.urbanoptiques.com

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