24Notion launches LoveYourRiver.org and donates $38,000+ in-kind services to Oregon Environmental Council (OEC) to help Oregonians take action to support local river health

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 28, 2010 --

24Notion, the Portland-based creative marketing and lifestyle agency, recently collaborated and partnered with the OEC to build and develop the social engagement campaign 'Love Your River', an OEC project that encourages Oregonians to help maintain the health of local rivers. 24Notion developed the holistic digital social engagement strategy and solution that resulted in ground up branding, design, and customized front and back end user-centric technology. 24Notion not only drove OEC’s overall social strategy campaign, but also cultivated OEC’s brand identity by creating and maintaining Love Your River’s socially conscious e-campaign. 24Notion’s mission to give back to the community through acts of corporate social responsibility resulted in donating over 38k plus in-kind services to help the success of this campaign.

The OEC, a statewide non-profit organization dedicated to keeping Oregon's waterways, air, landscapes and food sources pollutant-free, spawned the Love Your River challenge in hopes of inciting interest and action in local residents. The site not only provides updated customization of local watersheds, but has interactive features that allow residents to enter their Portland ZIP code to learn more about health of the particular watershed they live in. To encourage green thinking in local residents the OEC shows users what actions they can take to 'love your local river' by encouraging them to participate in monthly challenges with prize drawings (this month's challenge includes taking action to reduce a local oil spill and offers a pair of REI bike saddlebags to the winner). By engaging a more diverse audience through the site, the OEC hopes to foster the interest and commitment of local Oregonians in keeping Oregon rivers clean and healthy while promoting healthier living and community awareness.

The collaboration between 24Notion and OEC is an important one for both parties. CEO and founder of 24Notion, Lukas says, “We’re very excited to partner with the Oregon Environmental Council on this effort and hope to be able to reach the next level with this social campaign by building the next generation’s awareness of the OEC. We have collaborated with the OEC from strategy through execution and built an integrated marketing and social engagement campaign to help promote social change. Our goal is simple: to inspire, share, and influence Oregon residents to take actions to healthier living while incentivizing good behavior.

How clean is your river? Take the challenge now and find out! loveyourriver.org You can help spread the word by forwarding the monthly challenge, linking to LoveYourRiver.org from your website, blog, Facebook or Twitter page, or by sharing this formatted email: http://eepurl.com/bjhJX

About 24Notion, LLC

24Notion(SM) is a global full-service creative marketing and lifestyle agency that combines strategic ideation with customized tactical execution. With a broad understanding the art of traditional marketing, new media, PR/communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. We know how to merge ideation with innovative solutions, producing an integrated approach that effectively blurs the line of advertising, public relations and marketing. The agency specializes in brand storytelling, interactive media, technology, and social influence capabilities and offers a variety of traditional and non-traditional integrated marketing. In addition, 24Notion is committed to being “a great creative agency that supports great causes” and believes in giving a portion back to the community. By so doing, 24Notion is the first creative lifestyle agency to actively help make the global community and surrounding area a better place to live. www.24notion.tv

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