“37 What Were They Thinking Moments in Marketing” by Olalah Njenga Listed in Best Small Business Book Awards

FOR IMMEDIATE RELEASE
Raleigh, North Carolina, United States of America (Free-Press-Release.com) December 15, 2010 -- Raleigh, NC: The "Small Business Book Awards" for 2010 celebrates the best books that small business people and entrepreneurs should read. Brought to you by the award-winning Small Business Trends, this is the third year that entrepreneurs vote on which they think are the best books. Over 100 books are listed with Olalah Njenga’s book 37 What Were They Thinking Moments in Marketing running in the top third of those nominated.

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“37 What Were They Thinking Moments in Marketing” by Olalah Njenga Listed in Best Small Business Book Awards

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In her review of 37 What Margie Zable Fisher, President of Zable Fisher Public Relations says, “My first thought while reading this book:“Uh-oh, I’ve done that. And that. And that. Oh – and I still do that. Oops! It’s hard not to take personally the lessons learned.” Read the review at http://smallbiztrends.com/2010/02/what-were-they-thinking-marketing.html

“The idea behind 37 What Were They Thinking Moments in Marketing is that everyone makes mistakes - and this book features 37 anecdotal marketing missteps that I’ve witnessed or experienced. Readers have seen themselves in more than one of what I call “scenes”. But the best part is, readers take away information about what to do, as well as what not to do again,” Njenga remarks.

Readers can vote daily through December 15, 2010 at http://bookawards.smallbiztrends.com/marketing/37-what-were-they-thinking-moments/. Winners will be announced December 20, 2010

About Olalah Njenga:

Olalah Njenga is a marketing strategist and the CEO of YellowWood Group, a marketing consulting firm that helps growing companies align their marketing efforts with their sales goals. She is the creator of the Marketing with Ease™ system and the author of 37 What Were They Thinking Moments in Marketing, which has been favorably reviewed by Small Business Trends. Njenga is a 2010 Business Leader Media Top 50 Entrepreneurs Winner, a 2010 & 2009 Women in Business International Stevie® Awards finalist, a featured columnist for Carolina Business Connection and was tapped as a 2010 Social Media Professional to Watch. Often sought after as a topic expert panelist, keynote speaker and breakout session leader, Njenga is a champion for small business success and a proud SCORE® volunteer counselor. For inquiries and interview requests, please call 919-783-4101, or email: Olalah@YellowWoodGroup.com/. http://www.Olalah.com

About Small Biz Trends:

Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them reaching more than 250,000 readers monthly. The site updates entrepreneurs on trends affecting the small business market: "Small business success … delivered daily." Small Business Trends has been highlighted in the Wall Street Journal, The New York Times, and numerous other media. The site also has won a number of awards including Forbes Best of the Web (twice – in 2005 and 2008). For more information go to http://SmallBizTrends.com.

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37 What Were They Thinking     Best Business Book     entrepreneurs     Marketing     Olalah Njenga     Raleigh     small business trends     women in business