3rd ANNUAL ORANGE COAST OC LOOK PARTY RAISES $15,000 FOR JUVENILE DIABETES RESEARCH FOUNDATION WHILE HONORING SIXTEEN OF ORANGE COUNTY'S FASHION ELITE

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 26, 2010 -- Newport Beach, CA – July 27, 2010 – The 2010 OC Look event, held on Wednesday, July 21 at an exquisite private residence in Pelican Crest, Newport Coast, was as dynamic a celebration as the fashionable set it was designed to celebrate.

“This year’s class of OC Look honorees represent the best of Orange County style, from the surf industry to high-fashion and it was a pleasure to celebrate their passion for style as well as the many ways they each give back to their community,” says Linda Goldstein, publisher of Orange Coast. “This event has become a great success thanks to our wonderful partnership with JDRF OC and we look forward to continuing to build on that success in the future.”

The 2010 OC Look honorees are:

Jackie Melby- Philanthropist
Lisa Heil – Mom and fashion enthusiast
Robert Nettles - Modern Cosmetic Surgeon
Dinah & Chad Gracey - Mother and Animal Rights Activist/Drummer of LIVE and The Gracious Few
Alexis Bellino - OC “Housewife”, mother, model and spokesperson
Nicholas Rose - Hand & Upper Extremity Surgeon
Jeanina Esparza - Managing Director, Black Starr and Frost
Elizabeth An - CEO, House of An and Managing Partner, AnQi by Crustacean
Sean Harris - Online Sales, Stussy Inc.

Timothy A. Blett - Senior Partner, President Doner Advertising
Heather Madden - Philanthropist
Lisa Vogel - Co-President, RAJ Manufacturing, Creative Director, LUXE
Eric Vaughn Traut – Lawyer
Christina Ferguson – Medical Marketing Consultant
Renetta Ascher Caya – Lawyer, Beckstrand Gala Chair, Mom

All of the OC Look honorees were presented with an exclusive award designed and provided by Tiffany & Co. as well as a VIP gift bag from Gifted Inc. valued at almost $1000. Portraits of each of the honorees accompanied by insight into their personal fashion philosophies will be featured in the special section on the August issue of Orange Coast.

ABOUT OC LOOK 2010

The 2010 OC Look honorees, their guests and other attendees were treated to an evening full of style & fashion complete with beauty bars by M•A•C Cosmetics, signature cocktails and a Tequila tasting hosted by award-winning CaPaz Tequila, massages and mini-spa treatments from Pure Blue spa, handwriting analysis courtesy of Mont Blanc, and a dazzling display jewels from Winston Jewelers ranging from $1000 to over $1 million. Models meandered in the hottest fashions from Saks Fifth Avenue while attendees worked their “inner model” for photographer David Capron of eMotion Photo Studios. Vitamin Water and Chateau Ste. Michelle wines accompanied the decadent fare offered by 24 Carrots including mini fried chicken and waffles, tempura zucchini flowers stuffed with goat cheese, roasted lamb “popsicles,” seared ahi tuna and much more all sponsored in part by Rolex

An opportunity drawing for prizes including a trip to the Aston resort in Hawaii, a limited edition Ferrari Lithograph, a fashion consultation with Saks Fifth Avenue and several extraordinary gift baskets raised several thousand dollars throughout the evening.

The 2010 OC Look Party was housed within a brand new palatial estate in prestigious Pelican Crest. The jewel of Newport Coast, this exquisite home features 14,000 sq. ft. of quality craftsmanship and elite amenities including: Beaumaniere light limestone floors in the grand two-story foyer with dual sweeping staircases, multiple terraces & custom picturesque windows highlight huge harbor and coastline views, expansive entertaining level with a gorgeous home theater, bonus room, wine cellar, Alder cabinetry, kitchenette & teppanyaki grill with Monte Carlo marble countertops and an in-home executive office features marble flooring, extended library, fireplace with wood mantle & coffered ceilings. The grounds also feature a gym with speakers, shower, sauna & bath, infinity edge salt water pool & spa, outdoor fireplace, elevator & garages for 9 vehicles. The home is currently offered at $17,500,000 by Lee Ann Canaday with RE/MAX Fine Homes, Canaday Group.

About the OC LOOK Advisory Board

The OC Look winners were selected by an advisory board, which includes such trendsetters and fashion forward individuals as: Christopher Del Castillo (M•A•C Cosmetics), Kacey Spies-Bruno (Montage Resorts), Michelle Pulfrey (“Good Day L.A.” producer), Amy Denoon (Beach House PR), Michael Botsko (Tiffany & Co.), Michaele Hall (Neiman Marcus, Fashion Island) and Jason Wallis (Fashion Photographer) Gretchen Pace (General Manager, Black Starr and Frost), Nichole Carroll (Designer, Tyler Rose Swimwear), and Jennifer Condas (Co-Founder, the Dream Guild of the JDRF, Orange County).

About The Dream Guild
The mission of the Dream Guild is to build a friendly, cohesive group of women who will help increase Juvenile Diabetes Research Foundation’s presence in the community through exciting and fun events to help raise funds to cure diabetes.

The Dream Guild brings women together through special events while driving awareness that a cure for type 1 diabetes is within reach. A membership and fundraising organization, all net proceeds from The Dream Guild events go directly to JDRF to fund a specific research project. In addition to setting and exceeding their own fundraising goals, The Dream Guild supports JDRF across all activities including a commitment to supporting the Fore the Kids Golf Classic , The Walk to Cure Diabetes and the chapter’s annual Dream Gala held each year at the St. Regis Resort and Spa at Monarch Beach.

About The Juvenile Diabetes Research Foundation

JDRF was founded in 1970 by the parents of children with type 1 diabetes – a disease that strikes children, adolescents, and adults suddenly, makes them insulin dependent for life, and carries the constant threat of devastating complications. Since inception, JDRF has provided more than $1.16 billion to diabetes research worldwide. More than 80 percent of JDRF's expenditures directly support research and research-related education. JDRF's mission is constant: to find a cure for diabetes and its complications through the support of research. For more information please visit www.jdrfoc.org.

About Orange Coast magazine:
Orange Coast magazine has long had its finger on the pulse of Orange County, serving as the definitive guide to the area’s laidback luxury lifestyle. Having won numerous awards for its editorial, artwork and design, and recently awarded the 2008 Maggie Award for Most Improved Consumer Publication by the Western Publications Association.

Orange Coast magazine offers a refreshed, contemporary look and read for its 443,580 readers. The design and editorial format speaks to a smart, sophisticated and influential readership. Orange Coast magazine is based in Newport Beach, CA, and is published by Emmis Communications. www.OrangeCoastMagazine.com

Emmis Communications – Great Media, Great People, Great Service®

Emmis is an Indianapolis-based diversified media firm with radio broadcasting and magazine publishing operations. Emmis Publishing includes Los Angeles magazine, Orange Coast, Texas Monthly, Indianapolis Monthly, Cincinnati magazine, Atlanta magazine and Country Sampler. Emmis owns 21 FM and two AM domestic radio stations serving the nation’s largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis also owns a radio network, international radio stations, an interactive business and ancillary businesses in broadcast sales. www.Emmis.com

For more information, contact:
Lauren Townsend & Allison Olmstead
Townsend Olmstead Media Co – 949.722.8488, media@tomediaco.com

Jennifer Siragusa, Sales & Marketing Manager, Orange Coast magazine
949.862.1133, jsiragusa@orangecoastmagazine.com

Donna Mogilski, Associate Executive Director/Development Director, Juvenile Diabetes Research Foundation
949.553.0363, DMogilski@jdrf.org

More information can be found online at http://www.orangecoastmagazine.com

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