5 Critical PR Steps to a No.1 App

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 31, 2011 -- How can I successfully promote my app? It’s that age old question that’s been asked since the dawn of…well…the global app market. Everyone wants the key to that no.1 app ranking, that rave review, those thousands of downloads. At Apppli, we have found the key to that success. In effectively leveraging social media alongside a tailored PR campaign, our Cricket World Cup app has achieved over 70,000 downloads, AppBrain’s ‘Hot Sports App’ of the day and of the week, and over 50,000 mentions in the online media. Want to know our secret?

1. Planning. Coincide the launch of your app with a popular event or conference that it relates to. For example, if your app is related to global business then why not launch it during the Asia Business Conference 2011 (ABC 2011) at Harvard Business School? Or a sporting event, in our case the Cricket World Cup 2011?
2. Content. Write your press releases before your app’s launch and research thoroughly to make sure that the content is newsworthy; if it comes across as too promotional then bloggers and online communities will reject it.
3. Contacts. Build relationships with major app review sites and target online communities. Tailor your content and press releases towards topics that are relevant and interesting to them and their audiences. Be patient and persistent with them.

4. Social Media. Develop a social media campaign on Facebook and Twitter, create engaging content, develop trivia and spark discussions around your app. There are some useful tools out there to help you such as Tweetdeck or HootSuite.
5. Burst Marketing. Concentrate your marketing efforts on achieving the highest amount of downloads within the shortest period of time. This will catapult your app to the top of the app store, providing key visibility and driving even more downloads.

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About Apppli (www.apppli.com): Based in London, Apppli designs, develops and markets world-class, bespoke mobile and web applications. Apppli's digital expertise and enthusiasm for innovation combined with our commitment to developing market leading solutions within time and budget makes us a natural fit for entrepreneurial businesses and high growth start-ups.
Market your app now with Apppli: http://www.apppli.com/what-we-do/app-marketing/

For More Information Contact:

Joe Bognar
Apppli Limited
+44 (0) 20 7112 7100
joe@apppli.com

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