5 Tips for Finding the Right TV Commercial Producer - by Cheap-TV-Spots.com

FOR IMMEDIATE RELEASE
Los Angeles, California, United States of America (Free-Press-Release.com) May 22, 2011 -- How can you tell if a TV producer is capable of making a quality, compelling commercial for your business? Internet-based, affordable TV ad agency Cheap-TV-Spots.com offers tips for SMBs and entrepreneurs.

1). Experience:  Mastery of Broadcast Television

The web is littered with self-proclaimed TV producers.  Most lack real TV experience, except in a remotely related field like wedding video, amateur YouTube postings, or flat screen sales at a big box store.  They pretend their steaming pile of video is a TV ad (undetectable to the untrained eye), but inevitably it’s missing vital components stopping your ad from being accepted by networks and getting on the air.  

Mistakes include poor signal, incorrectly formatted images, text, or audio, improper total running time, omitted broadcast ID codes, unreadable phone number or URL, and much more.  Surprisingly, many inexperienced “producers” make these mistakes.  Only real experience in broadcast production can keep these errors in check.

Bad ads make TV networks look bad.  Networks reserve the right to refuse to air an ad if it doesn’t meet technical standards, contains inappropriate images or claims, or looks sloppy.  

Cheap-TV-Spots.com is the affordable agency with the experience to produce quality TV spots that consistently perform to all broadcast technical standards. 

2). Integrity:  High Standards of Conduct on Your Behalf

Using an untrained producer can be dangerous.  Amateur producers are ignorant of copyright laws, and are more than happy to grant the advertiser “ownership” or “use” of video and audio they have no legal right to use.  Ultimately, they expose the advertiser’s company to a potential lawsuit.  Surprise!  A big legal bill for you.

If you Google “TV advertising” you’ll find lots of amateurs (and even a few search engine poseurs) pretending to be producers or ad agencies.  Most are not even close to being qualified to create your ad.  Some are swindlers who don't pay their videographers, let alone deliver your commercial as promised.  Even if you do get it, the joke’s on you - if the videographer isn’t paid, he still owns the footage, even if it’s a video of you.  Surprise, again!  That’s the law in the United States. Cheap-TV-Spots.com is well-versed in media law and industry practices, and holds itself and its associates to the highest standards of professional conduct.  

3). Awards:  Accolades and the Respect of Peers

You want an ad that brings in customers, and puts your business in its best light.  Less-talented producers scoff at awards, claiming a great looking ad isn’t necessary.  Look out:  if your producer can’t create interesting, watchable ads, then your customers will change the channel on you.  

What counts is consistent performance, year after year.  Cheap TV Spots is well recognized among its peers with over 190 international awards for their affordable, high quality productions, including 15 Telly Awards.

4). Value:  TV, the Best Bang for Your Buck

Ever read the latest hot SEO tactics, only to find another article trashing the same techniques?  Promoting your business in these challenging times can be confusing.  Web-based advertising is surprisingly ineffective, and you’ve seen it yourself: the pizza parlor click-through ad next to an article about funeral parlor improprieties, or a car sales link next to an article about a car recall.  Crazy.

Spending $10K, $20K or more per month on online ads?  Avoid the online SEO “mystery stew” that, at best, only ranks you in a growing list of competitors - and at worst, costs you customers.  You could spend a quarter of your current online budget and reach thousands of local customers with a full-screen, memorable, entertaining message created by Cheap-TV-Spots.com.

5). Reliability:  Longest In Business

Those amateur TV advertising newcomers got their sales pitch from somewhere - likely copied from established TV ad agencies.  Trouble is, they don’t really understand how to make a broadcast-ready commercial.

Ask yourself:  does this producer have a track record of quality TV ads?  What do they know about air time (a red flag - they’ve never aired an ad before)?  Any awards or testimonials?  Do all of their productions look the same?  Are they leaning on the crutch of boilerplates or templates?

With ten years in business and thousands of TV commercials produced and aired in five languages, Cheap-TV-Spots.com is the originator of the international online discount TV ad agency model. CheapTVSpots.com serves the national and international markets with proven reliability and quality.

Cheap TV Spots serves a variety of advertisers including mesothelioma attorneys, credit and debt services, tax lawyers, structured settlements, housewares, DUI lawyers, insurance, mortgages, real estate, data recovery, and more, across US cities such as San Diego, Los Angeles, Phoenix, Austin, Raleigh, and Philadelphia, and beyond.

Cheap TV Spots® is a service of Academy Leader, Inc.

small business advertising     tips for advertisers     tv commercial production