5 Website Sales & Marketing Videos, for Any Business

FOR IMMEDIATE RELEASE
new york city, New York, United States of America (Free-Press-Release.com) October 22, 2011 -- Done right, video converts!

Video is the only marketing tool that has a long-tail…meaning that a video today can be used for many years to show-case your company and establish longevity and credibility. Additionally, a consistent video production strategy will improve your Google and YouTube algorithm rankings and makes it easy for viewer to get more relevant content.

Research from Forrester, ComScore, eMarketer, and other top organizations all support how marketing with video creates some form of action to move prospects into or deeper through the sales cycle.

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5 Website Sales & Marketing Videos, for Any Business

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http://www.nyccorporatevideoproduction.com

• Video boosts conversion rates by an average of 9%. (Internet Retailer, October 2010)
• Videos are 53 times more likely than text pages to appear on the first page of search results. (Forrester, January 2009)
• Products that have videos are 95% more likely to be bought. (Internet Retailer, April 2010)
• Video adds two minutes to visitors' stays on websites. (Comscore, August 2010)
• Video increases the likelihood of a front-page Google search result by 96% with proper page optimization. (Forrester, January 2010)

Immediately after viewing a company’s video, these buyers are far more likely to visit the company’s website or contact the company via phone. In fact they can be up to 40% more likely to make some sort of contact. This is a pretty dramatic compared to other marketing tactics. Given these impressive stats marketing with video is one of the best ways to engage and convert casual browsers into leads and paying customers.

Simply put, video reaches out, informs and builds trust with your customers quicker, easier and more effectively than any other marketing tactic. Video is the best way to captivate, engage and convert casual browsers into paying customers…in some cases increasing conversions by 52%.
• Online video marketing elicits action thus has a strong impact in generating qualified leads
• Use online video to build trust and confidence during your sales process

• Online Video plays an important role throughout the purchase funnel - from initial interest to consideration through to final purchase

Most businesses understand the power of video but are unsure where to get started. Here are 5 types of easy to create videos to help you get started.
1. Product education / demonstration – you have product/service information on your website… you talk about your products and services everyday! Now do it in front of the camera! You are the expert, show your stuff.

2. Post presentation objection handling – record answers to the top three objections your customers have after you give your presentation and use them as follow up material. Present them with confidence and conviction that will build trust in your team to drive more sales.

3. Customer testimonial – your customers love you and most likely have relevant stories of your team, product, implementation and service. Find a customer for each product/service you have and start filming!

4. Key people behind your sales team – don’t your customers love your back office staff!!! These are the people that support your sales team and deliver the benefits to your customers. Give your sales team videos that educate your prospects on your talented team of professionals that will be servicing them post-sale.

5. Thank you videos – differentiation your company with a video after that important sales meeting. Remind the prospect of your firm’s key value propositions and experience in a personal and information rich video.

After your videos are produced, distribute them everyday in your sales and marketing efforts, on your websites and other places on the Internet (such as social networking websites i.e. Twitter, Facebook, LinkedIn, YouTube).

Just like 10 years ago when you needed a website to be competitive, you will soon need video. Don’t wait until you have to catch up to your competition…gain a competitive advantage today and get your first series of marketing videos.

More information can be found online at http://www.nyccorporatevideoproduction.com

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