A comparison between Facebook and LinkedIn on the advertising business

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 31, 2011 -- According to foreign media reports, Online shop sell electronics website ePathChina recently released a report to make comparison with the two major social networking site Facebook and LinkedIn on the advertising business. Comparisons show that, Facebook's advertising business is far more than LinkedIn, and LinkedIn only in the "revenue per thousand page views" is over Facebook on this indicator

Full summary is as follows:

Currently Facebook and LinkedIn are the world's two major social networking sites. It is estimated that, Facebook market value is about 450 billion U.S. dollars, the online advertising revenue is up to 60% of the total revenue; LinkedIn market value is about 32 billion,and online advertising business takes 28% of total revenue.

This means that Facebook online advertising business is as 30 times much as LinkedIn, from which we can see that Facebook's revenue sources is more and more similar to Google, Google has a market capitalization of $ 190 billion, of which 75% is from the advertising business and its advertising business is probably as 7 times much as Facebook.

Facebook unique visitors a month is 10 times larger than LinkedIn

It is estimated that in 2010 LinkedIn average unique visitors number monthly is 50 million or so, Facebook's monthly average unique visitors is more than 500 million. The cheap electronics wholesale（http://www.epathchina.com/ ） ePathChina forecasts that by the end of 2017, the monthly average number of LinkedIn unique visitors will rise to 200 million, Facebook will accordingly rise to 20 billion. Taking into account the global population growth and the Internet penetration rate in next 5-6 years although these figures were surprising, but still reasonable.

Facebook page views per user is 10 times more than LinkedIn

Although the LinkedIn page views per user has increased over the past year, but there is still great gap compared with the Facebook. It is estimated that in 2010 LinkedIn page views per user per month was 30, Facebook is more than 400.Buy China wholesale electronics（http://www.epathchina.com/ ） ePathChina forecast that by the end of 2017 LinkedIn page views per user per month will reach 42, then Facebook page views per user per month will reach 470.

LinkedIn per thousand page views’ revenue is 10 times greater than Facebook

This is the only data that LinkedIn beat Facebook. It is estimated that in 2010, LinkedIn page views per thousand in revenue is $ 4, Facebook is only $ 0.45. According to China dropship supplier ePathChina predicts, by 2017 the corresponding figures for LinkedIn will rise to $ 5.25, Facebook, will be $ 0.54.

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