A good Marketing plan is expecting the unexpected and adapting to new demands & markets

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(Free-Press-Release.com) August 22, 2011 -- History offers some good examples of plans coming together but what if…?

Every year, millions of tourists make the pilgrimage to Michelangelo’s Sistine Chapel in Rome. Would we flock to this masterpiece if the artist had, oh I don’t know, lets say ordered the ceiling tiles from Ikea? Would we marvel at his skill in wielding those tiny twirl key things or wonder at how he managed to beat those small wooden pegs into the particleboard holes using little more than a rolled up newspaper?

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A good Marketing plan is expecting the unexpected and adapting to new demands & markets

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http://www.blueoceaninteractive.com

How many of us would climb Machu Pichu in Peru if we knew that once at the top we’d discover a vast city made out of tents, more reminiscent of the camp ground at an outdoor summer festival than a wonder of the human ingenuity and architectural prowess the site represents today?

Where would we be if the visionaries at Giza, who upon considering an appropriate method to honour their dead Pharaohs had decided they’d just wing it and see what happens?

Two small truths in life never seem to wear out and always bear repeating. Firstly, there is no substitute for good planning.

Allow us to share with you a poignant example of our philosophy summarized well in a story book most of us can relate to, Alice in Wonderland:

"Would you tell me which way I ought to go from here?" asked Alice.

"That depends a good deal on where you want to get," said the Cat.
"I really don't care where" replied Alice.
"Then it doesn't much matter which way you go," said the Cat.

At Blueocean Interactive we know that quality work begins with a solid foundation and that good planning, shapes good decision making.

‘Good planning’ is not to be confused with a ‘concrete plan’. Good planning involves expecting the unexpected and adapting to new demands.

To do truly worthwhile work, there are a number of elements that need to come together. One needs a vision to be sure. One needs time, and it goes without saying that there needs to be a lot hard work involved. But the best resource of all is of course - planning.

The second of the truths we find persuasive at Blue Ocean is Albert Einstein’s wisdom that insanity can be defined as doing things the same way repeatedly while expecting different results. We would also add that this serves also as good definition of boredom too.

In addition to good planning we know that to stand out in a crowd we need to do things differently. Nothing extraordinary has ever been achieved by copying the next guy or by waiting to see what’s hot in a few months. That’s why we’ve adopted the principle that the best way to predict the future, rather than speculating about it, is to create it.

One of the ways we do this is to include our people in the process. We believe that the talent and skill of our team combined with their input and inspiration are crucial to getting you, our client, the right product and to ensuring that we can take pride in their work.

By creating a relationship between our talent and our clients, our team has the freedom to explore their ideas together with you - until we all get it right.

The best plans and ideas rarely exist in plain sight. By facing up to this we get to work with a variety of rule bending approaches. Our doors are open to you and all our clients have access to our skills. By giving everyone a chance to contribute, we have built a reputation for quality and creativity that have brought so many of our clients back to Blue Ocean.

For more information, please visit us online at http://www.blueoceaninteractive.com/ or call contact us at TEL: (403) 455-1658

- Lewis Carroll, Alice's Adventures in Wonderland (1865), novelist and poet (1832-1898).

More information can be found online at http://www.blueoceaninteractive.com

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