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A New Travel Niche is Identified: Women Grads Over 50

February 07,2013


The travel Industry is struggling to attract 50+ female travelers. The retirements of professional women has created a new traveler in an untapped market.

The Women's Travel Group is the first women's tour company to cater to this new and growing demographic of professional women. Research by the company shows that successful women are used to a rigorous work routine and want similarly efficient travels. Out are cooking, hobby classes, and shopping days and in are speakers, cultural experiences and reading lists. Out are brief superficial trips and in are comprehensive 'no options' itineraries.

To cater to this growing group, The Women's Travel Group ( www.thewomenstravelgroup.com) replicate college and museum tours and refashion them to women's budgets. According to Phyllis Stoller, Founder of The Women's Travel Group, "women's colleges offer excellent tours,but at unaffordable prices and astronomical single supplements. The trips are increasingly on board ships penalizing the single woman traveler."

Upcoming tours with The Women's Travel Group are Yunnan Province, China and Shanghai in May, Argentina and Uruguay in August and India with The Pushkar Camel and Dowery Markets in November. More trips are on www.thewomenstravelgroup.com. Trips have speakers, home visits, and cover unusual areas of the world. Shares arranged for women coming solo. Few options.

For information:

Phyllis Stoller Phyllisnycity@gmail.com

www.thewomenstravelgroup.com

Facebook Toursforwomen

Blog thewomenstravelgroup.wordpress.com



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ECPS Consulting Corporation d/b/a The Women's Travel Group

2124723361

Phyllis Stoller

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