A spark for spanking new franchise concepts

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(Free-Press-Release.com) April 5, 2010 -- The Franchising World Magazine, Asia’s leading publication on franchising business features the top debutant entering the franchising arena also highlighted the new opportunities/ concepts presented by them. Below mentioned are a few brands and sectors that foresee a huge potential in their concepts…

As said Mr. Gaurav Marya, President Franchise India Holdings Limited “Entrepreneurs aspiring to venture into franchising are more open to take up novel and innovative concepts to attain profitable margins in this highly competitive market. Moreover, taking up a franchise from a budding franchisor offers more flexibility to the aspirants in terms of territory allocation, negotiation with franchisors and many more advantages.”

Franchise debutants: Last year witnessed numerous debutants entering into the arena of franchising. Most of these entrants adopted unique concepts in franchising to succeed. These franchisors are undoubtedly new in the franchise business but have led the way to new opportunities that have the strength to be the pioneers in years to come. An interesting feature of the debutant brands is that most of them have been launched by the existing players of the industry. For example, Reliance World has started the unique concept of Marketing Franchisees, and NIIT launching NIIT eGuru which is based on a unique comprehensive range of solution for schools.

The survey carried by The Franchising World (TFW) identified 20 debutant franchisors. Most of the debutant franchisors offer unique and innovative business concepts that help them stand out and attract aspiring franchisees. Not to say that all the debutant concepts are new, few among them are from the list of evergreen sectors which are based on tried and tested concepts.

Evergreen sectors: These are the sectors which have a universal appeal and are highly profitable. Education and vocational, F& B and Apparel brands are a few segments included in the category of the evergreen sectors.

Educational and vocational brands: With the awareness of the importance of being professionally qualified, the need for educational and vocational courses is on the rise. Moreover, the increase in the number of working mothers has led to the growth of pre-schools and play schools across the country. New franchisors have adopted the already proven sector as the safest route to success. NIIT eGuru, a comprehensive range of solutions for schools started by the franchise giant NIIT, occupies the top position in the debutant category. It comprises of ‘interactive classrooms’ for teachers, ‘Math lab’ and ‘IT Wizard’ for students. Zee Institute of Creative Arts (ZICA), an animation training institute is also included in the category. Indiacan, a vocational training institute has also proved to be successful in the franchising arena. The pre-schools include new brands like I Play I learn and Brats and Cuties.