Aarkstore.com | Functional and Natural Ready-to-Drink Beverages in the U.S.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 9, 2012 -- Aarkstore.com announces, a new market research report is available in its vast collection:

Functional and Natural Ready-to-Drink Beverages in the U.S.

http://www.aarkstore.com/reports/Functional-and-Natural-Ready-to-Drink-Beverages-in-the-U-S--126795.html

Functional and Natural RTD Beverages in the U.S. offers a comprehensive look at the $21 billion market for single-serve, ready-to-drink (RTD) beverages across three categories and several competing product segments: (1) energy drinks/shots, sports drinks, and nutrient-enhanced waters, in itself a $15 billion category; (2) RTD tea and coffee, and (3) refrigerated yogurt drinks and juice/fruit smoothies. A 7% aggregate compound annual growth rate for these products over the most recent five-year period is a testament to the strength of the market before 2007 and since 2010.

http://www.aarkstore.com/feeds/packaged_fact.xml

In the recessionary years of 2008 and 2009, most of these product segments flat-lined in sales growth, in keeping with the overall sales slump in foods and beverages as well as in the U.S. consumer economy overall. By 2010, nonetheless, energy/sports drinks and RTD tea/coffee showed renewed dynamism, signaling the onset of a new cycle of sales growth for these convenience, refreshment and re-charge beverages. However controversial some energy drinks may be, this lively product segment continues to call the shots in the market, accounting for 44% of the total product introductions in 2010. Many new product introductions in rival “pick up, pick me up” beverage segments are clearly marching to the beat of energy drinks or energy shots, and the newest product segment in this market, nutrient-enhanced waters, competes as a lighter re-mix of energy/sports drinks.

Functional and Natural RTD Beverages in the U.S. examines sales and trends across the retail spectrum, using proprietary primary data from Packaged Facts' March 2011 food shoppers Insights survey as well as retail sales-tracking data from Information Resources, Inc. InfoScan Review for mass channels and SPINSscan Review for the natural channel. This report tabulates market composition by product category and retail channel, as well as marketer/brand shares within and across product segments. The analysis pays special attention to cross-category trends in new product development, drawing on comprehensive new product data from Datamonitor’s Product Launch Analytics database, and analyzes consumer usage (including demographic and psychographic context) based on current and five-year-trended Experian Simmons national consumer survey data.

Table of Contents :

Chapter 1: Executive Summary

Scope of Report

Three Categories, Seven Segments

Report Methodology

Market Overview

Retail Sales at $23.4 Billion in 2010

Figure 1-1: U.S. Retail Sales of RTD Functional and Natural Beverages, 2006-2010 (in millions of dollars)

Sales Edge Out of Recessionary Slump

Table 1-1: U.S. Retail Sales of RTD Functional and Natural Beverages by Category, 2006-2010 (in millions of dollars)

PepsiCo Leads as Marketer/Distributor

Table 1-2: Leading Marketer/Distributor Shares of SymphonyIRI-Tracked Sales of RTD Functional and Natural Beverages, 2010 (percent)

Demographics Favor Increased Consumption

Table 1-3: Usage Rates for Selected RTD Functional or Natural Beverage Product Segments: RTD Tea, Sports Drinks, and Energy Drinks, 2005-2010 (percent of U.S. adults)

Category Focus: Energy Drinks, Sport Drinks, and Functional Waters

More Related Reports :

Consumer Payments in the U.S.: Trends Driving the Credit, Debit, and Prepaid Card Industries

Coffee and Tea Foodservice Trends in the U.S.

Pet Product Retail Channel and Consumer Shopping Trends in the U.S.

Upscale Latino Consumers in the U.S.

The Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, 2nd Edition

Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and other Dairy Milk Alternatives

Food Flavors and Ingredients Outlook 2012, 9th Edition

The Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, 2nd Edition

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition

For More details Plz do contact :

Aarkstore.com

Contact: Marketing team

Mob.No.918149852585

Email: enquiry@aarkstore.com

URL: http://www.aarkstore.com/

Beverages     functional     Natural Drink     ready