Aarkstore.com | Pet Insurance in North America, 4th Edition | Market Research Report

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 9, 2012 -- Aarkstore.com announces, a new market research report is available in its vast collection:

Pet Insurance in North America, 4th Edition

http://www.aarkstore.com/reports/Pet-Insurance-in-North-America-4th-Edition-77341.html

Now in its fourth edition, this "Pet Insurance in North America" report is the most comprehensive examination of the U.S. and Canadian pet insurance markets available and a must-have for any company interested in this dynamic industry. Although sales growth slowed due to the recession, revenues (measured as gross written premiums) remained in the double digits in 2009 while delivering a 2005-2009 compound annual growth rate of 21%. We expect the North American market for pet insurance to continue to chart strong annual increases over the next five years, with the high level of competitive activity helping to offset the slow economic recovery and ongoing challenge of communicating the value of pet health insurance to budget-watching consumers.

As of 2010, industry pioneer Veterinary Pet Insurance (VPI) continues to lead the market. However, both the U.S. and the Canadian pet insurance markets have experienced significant market share shifts during the past five years as more than a half dozen new companies have come onto the field. Each of these companies brings with it unique strengths, in some cases including potent co-marketing affiliations with powerful brands (e.g., PetPartners and the AKC, PurinaCare with its own famous name), and in other cases including important retail channel thrusts (e.g., PetFirst with Kroger and Petfinder.com, and Trupanion with Petco). The industry is also seeing more investment backing and large insurance companies coming into the market as underwriters, including Aon with Healthy Paws, Aetna with Pets Best, and Berkshire Hathaway with PurinaCare.

Based on primary research including interviews with every leading pet insurance provider in North America, this latest edition of this groundbreaking 2003 report offers a road map for competing in this market both now and in the years ahead. All of the top players are profiled in depth, including VPI, Pethealth, Hartville (ASPCA), Western Financial/Petsecure, PetFirst, PetPartners (AKC), Vetinsurance/Trupanion, Pets Best, Embrace, Fetch (Petplan USA) and PurinaCare. Statistics provided include historical and projected market revenues, number of policies in force, and company shares (both U.S. and Canadian), along with profiles of pet owners and pet insurance purchasers, based on data from sources including Experian Simmons, The American Pet Products Association, and our own consumer surveys.

Table of Contents :

Chapter 1: Executive Summary
Introduction
Scope of Report
Report Methodology
Market Analysis
Consumer Analysis
Market Size and Composition
North American Market Growth Continues
Looking Ahead
Figure 1-1: North American Pet Insurance Market Revenues: United States, Canada, Total, 2005, 2009, 2014 (in millions of U.S. dollars)
Number of Policies in Force
Veterinary Chanel Feels Recessionary Pinch But Retains Upward Curve
Competitive Overview
Top North American Marketers

Figure 1-2: Estimated Share of North American Pet Insurance Market by Company, 2005 vs. 2009 (percent)
Market Share Shifts
Competitive Trends
Consumer Trends
Pet Ownership Overview
Figure 1-3: Household Ownership Rates for Selected Pet-Owning Classifications, 2010 (percent of U.S. households)
Pet Owners and Insurance
Chapter 2: Market Trends
Introduction
Market Definition
Equine Insurance Excluded
Range of Coverage
Typical Restrictions
Gross Written Premiums and Conversion Rates
Market Size and Composition
North American Market Growth Continues

Table 2-1: North American Pet Insurance Market Revenues: United States, Canada, and North America, 2005-2009 (in millions of U.S. dollars)
Figure 2-1: Share of North American Pet Insurance Market: United States vs. Canada, 2002-2009 (percent)

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