Aarkstore-Consumer Trends in the Ice Cream Market in Russia, 2011

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 13, 2012 -- Consumer Trends in the Ice Cream Market in Russia, 2011
http://www.aarkstore.com/reports/Consumer-Trends-in-the-Ice-Cream-Market-in-Russia-2011-188815.html
Synopsis
This report provides the results for the Ice Cream market in Russia from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Summary

Marketers in the Ice Cream market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Ice Cream market in Russia they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.
Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market.
Reasons To Buy

• The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.
Key Highlights
• Detailed category coverage is provided, covering Artisanal Ice Cream market, Impulse Ice Cream market, and Take-home Ice Cream market.
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
Table of Contents :
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers

1.2.4 Volume Units and Aggregations
List of Tables
Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011
Table 3: Population Profiles
Table 4: Russian Federation Ice Cream Value Share (%), by Age Groups, 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Ice Cream Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Ice Cream Value Share (%), by Gender, 2011
Figure 4: Russian Federation Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011

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Related Reports:
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Consumer Trends in the Confectionery Market in Russia, 2011
Consumer Trends in the Bakery & Cereals Market in the US, 2011

For Related reports Plz Follow the Link:
http://www.aarkstore.com/search/viewresults.asp?search=Ice Cream Market &PubId=&pagenum=1
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Consumer Survey     Impulse Ice Cream     water-based