Acclaro Announces Website Globalization Webinar

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 8, 2010 -- Acclaro (www.acclaro.com), a premier localization and translation firm, announces a live, one-hour webinar on “The Basics of Website Globalization”.

Webinar: “The Basics of Website Globalization”
Date: Thursday, January 21, 2010
Time: 9 a.m. PT / Noon ET
Pre-registration at: https://www2.gotomeeting.com/register/728870243
Cost: Complimentary
Presenters: Jon Ritzdorf of Acclaro

During this live, interactive webinar, presenter Jon Ritzdorf will examine best practices for preparing a website for new language markets. While businesses often assume that taking a website “global” consists of simple content translation, adapting a website for global markets entails a complex set of elements that should be approached with the same care paid to the original site’s creation. In addition to content translation, companies need to consider design, site architecture, technology and processes, including all the preparation, production and QA steps involved. This entire process is called “website globalization” and eventually leads to “website localization”, making a website appropriate for local language markets.

This webinar highlights examples, provides useful tips and covers the basics of web globalization by reviewing five core business questions:
1. How will an international user find the site?
2. How will they navigate it?
3. What will they see?
4. How will it be adapted to the local market?
5. How will they interact?

This Webinar targets webmasters, creative directors, user interface designers, website designers and programmers, localization managers and anyone involved with creating, programming, editing, or managing websites.

This Webinar is a first in the Acclaro Webinar Series for 2010, which will examine the translation and localization of websites, software, technical publications, marketing materials, search engine marketing (SEM) and more.

About Acclaro

Acclaro is an international translation and localization firm that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises like Yahoo!, Cisco, Oracle and Sony, giving clients an authentic voice in key language markets.

For more information about Acclaro and its services, visit http://www.acclaro.com/localization.

website content translation     website globalization     website localization     website translation