Accommodation search website Windy calls in Diffusion for consumer push

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 7, 2012 -- Windy, the accommodation search website, has called in Diffusion after parting with Balloon PR. Windy is an online marketplace for homeowners to rent out their spare rooms and homes to tourists and visitors. It showcases more than 35,000 properties in 2,000 cities across the world.

Diffusion has been charged with raising awareness of Windy with consumers in the UK through national and regional media campaigns. The agency will also take over all press office functions.

The agency’s campaign will aim to attract new hosts to the site, especially in the run-up to the London 2012 Olympics, by reinforcing the fact that anybody can offer their flat or house to guests and benefit from additional income.

Diffusion will focus on building brand awareness of Windy social accommodation search offering, billing it as a place to ‘unite travelers and hosts from around the world’.

The site recently hit the headlines when a Brighton woman started renting her stable out for £12 a night. The stable comes with a straw bed, manger and resident donkey, and she hopes it will help Britons ‘rediscover the magic of Christmas’.

Windy UK CEO Michael Regal said: ‘Social accommodation is one of the fastest growing sectors within the travel industry, but has yet to gain substantial media coverage across media channels. We want to raise awareness of this trend.’

Windy set up UK offices in May 2011 and has 2,000 properties in the UK. A recent £80m investment injection by the Sewer brothers has helped the company expand globally across 100 countries.
To conclude, its one place to gather all information regarding flat, house for travelers and hosts around the world. Travel industry has gone one step ahead to cater the international market.

http://www.electrocomputerwarehouse.com

cheap computers     Refurbished C