ACT750 Extends Real-Time Convergent Campaigns with Mobile Payments in Côte d’Ivoire

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 7, 2012 -- Grenoble, France, February 7th 2012:
ACT750, a leader in End-to-End Customer Retention & Revenue Management has announced a new phase of its deployment at Orange Côte d’Ivoire. After nearly two years of successful operation of campaign and retention for mobile voice and data services, ACT750 extends its solution in Orange Ivory Coast with Real-Time Convergent Campaigns for Mobile money users, in order to generate greater customer stickiness, stimulate usage and boost loyalty across the entire mobile service spectrum.

With this new phase Orange will be able to initiate cross marketing actions for Mobile usage and Mobile Money usage giving unprecedented flexibility to its marketing retention & revenue management strategies. The ACT750 End-to-End solution already provides Best-in-Class live predictions on subscriber churn, usage, behaviour and revenue, which are combined with real-time subscriber actions and lifecycle events to automatically execute event trigged personalised campaigns. Enhancing the solution with Real-Time Convergent Campaigns enables the operator to use the live view of customer usage, including Mobile Money and prepaid-postpaid accounts, to pinpoint opportunities for usage stimulation and to offer relevant rewards.

This solution will be instrumental in boosting the adoption and usage of Orange Money. “Orange Money empowers subscribers with the ability to securely and confidently transfer money, pay bills, deposit/withdraw cash or top-up airtime, requiring only that they have SMS functionality and a PIN. Offering cross marketing campaigns to Orange Money subscribers will provide powerful opportunities to reduce churn and increase customer stickiness by tying banking services to the mobile account,” said Alain Lefebvre, ACT750 CEO.

Using Real-Time Convergent Campaigns a subscriber who spends most of his credit on SMS can be awarded additional SMS if he tops up using his Orange Money account. Or, subscribers can be rewarded for recommending the service to his friends or family using a Refer-a-Friend offer. Real-Time Convergent Campaigns provide a whole new range of possibilities to push a new service, to increase individual subscriber stickiness or to stimulate usage, enabling operators to deliver an even more personalised and relevant experience.

About ACT750 – Instant Value Capture (www.act750.com)

Based in Grenoble, the silicon valley of France, ACT750 s.a.s provide specialised software solutions to telecom operators worldwide. Privately owned, ACT750 is innovating, and experiencing prolific growth by fulfilling the increasing customer retention and stimulation needs of the industry. ACT750 customers benefit from its collective experience of having worked with over 50 Telecos worldwide representing more than half a billion mobile users today. The core team at ACT750 have collaborated with major network equipment providers such as Alcatel-Lucent, Ericsson, Huawei, NSN or ZTE, and heavyweight integrators such as Accenture, Atos, IBM, HP, and LogicaCMG in a wide variety of projects around the world.

campaigns     customer value     end to end     mobile money     Orange     retention