ADM Ventures / ADM Mentoring Discusses Mobile Marketing

FOR IMMEDIATE RELEASE
Salt Lake City, Utah, United States of America (Free-Press-Release.com) March 8, 2011 -- ADM Ventures / ADM Mentoring believes that mobile marketing will definitely be the next wave in helping companies grow their reach to their customers. It appears that ADM Ventures / ADM Mentoring is not the only ones with this though process as is detailed in the recent article from Google's Mad Men dated 03/07/2011.

While communication magnate William Eccleshare has said it's back to the future for out-of-home advertising as traditional outdoor ad platforms such as billboards and posters are likely to get a mobile payment tech makeover by 2020, Google's Mad Men have tipped 2011 to be the year of mobile, in-app and display advertising as smart phone adoption soars globally and mobile payment (or m-commerce) quickly follows.

According to the Financial Times' tech blog, Google's managing director for the UK and Ireland Matt Brittin talked up mobile advertising at the FT's influential Digital Media Conference (DMC), predicting smart phone adoption would soar over the next three years, particularly in areas where there is currently no terrestrial internet access - opening up valuable, and previously unreachable, demographics to online advertisers and m-commerce retailers.

"Over the next three years or so, there will be huge adoption of mobile in markets where they have no [terrestrial] internet access. I could go on and on about mobile, because I think it's truly transformational," Brittin said.

Later, Brittin added: "What's changed is it's here and it's at scale." He revealed that a billion people currently access the mobile internet, allowing Google to generate billion-dollar mobile revenues across a single mobile ad campaign.

However, some DMC panellists remain unconvinced, with AOL's president of global advertising and strategy Jeff Levick warning that mobile ads are unlikely to take off until mobile speeds can match their desktop counterparts - even if mobile sales continue to outstrip PC sales.

Google's mad men also talked social media advertising - and are likely to have done little to dampen their feud with Facebook, as Brittin called into question whether pushing targeted advertising to social network users breached their privacy.

"There are a lot of questions around privacy," he said. "We don't know anything about anybody. Facebook knows a hell of a lot about a lot of people. [Getting permission to use that information is] a challenging thing not just for them but anybody monetising social media."

If you are interested in learning how to add mobile marketing to your overall strategy, please contact ADM Ventures / ADM Mentoring today.

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