Adobe’s HTML 5, will it move?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 12, 2011 -- Adobe's announcement yesterday that it is canceling development of the Flash Player for mobile devices is the most compelling evidence yet that the Flash platform's days are numbered. If you're a Web developer and still clinging to Flash, let this be your wakeup call.
For a growing segment of the market, smart phones and tablets are already the primary means of accessing online information services. If your Web content can't reach customers via their mobile devices, you might as well pack it in.

By that standard, Flash was a poor choice even before Adobe threw in the towel. Windows Mobile and iOS devices never supported it. Android devices and two tablets with marginal market share -- HP's Touch Pad and RIM's BlackBerry Play Book -- did, but mobile Flash Player performed poorly, so users would often configure their browsers to download Flash content only when specifically requested.
Technically, Flash content is still available on mobile devices via Adobe AIR, a technology that allows developers to bundle HTML, JavaScript, CSS, and Flash resources as stand-alone apps. But although AIR apps for Android perform better than in-browser content, they've never been particularly popular with mobile developers. The Android Market recently broke the 100,000-app mark, yet a search for "Adobe AIR" yields fewer than 2,000 results.

Meanwhile, Apple, Google, and Microsoft have all been busy building vertically integrated developer ecosystems, each of which combines a mobile platform with an SDK, developer tools, and a sales channel to bring apps to market. Adobe has nothing similar to offer Flash developers. So if you can't beat 'me, joiner. For years, Adobe has tried to position Flash as a superior solution for rich, interactive Web content. Yet with the advent of HTML5, even Flash on the desktop seems like one plug-in too many. Adobe's best bet now is to quietly deprecate Flash and put all its chips on open Web standards.


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