FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 14, 2009 -- FIFA Secretary General Jérôme Valcke said, “This is the first time that the FIFA World Cup will be played in Africa and what better way to celebrate such a momentous occasion than with a festival of live music from Africa and beyond. This kick-off celebration will be one of the greatest events of its kind in Africa and a must-see for football and music fans around the world.”

The concert will take place at the newly renovated Orlando Stadium in Soweto and feature collaborations between "major international superstars" and popular African artists, as well as appearances from "past and present football legends".

The last FIFA World Cup in Germany attracted a global cumulative television audience of 26.29 billion (24.2 billion in-home and

2.1 billion out-of-home viewers).

Beyoncé (www.beyonceonline.com), Jay-Z (www.jayzonline.com) and the Black Eyed Peas (www.blackeyedpeas.com),Yolanda Soares (www.yolandasoares.com) are among those who could be approached.

All net proceeds from the concert will be donated to "20 Centres for 2010", the Official Campaign of the 2010 FIFA World Cup South Africa™ which aims to build 20 centres across Africa offering education and healthcare services as well as football training to disadvantaged communities.