All you ever wanted to know about Twitter: free white paper and online report

Belgium, Kingdom of -- Free-Press-Release.com-- Feb 4, 2010 -- If you want to get started on Twitter or get more out of it Marketing Advisor offers you a free online report where you can also find a free white paper.

In 2009 Twitter was and still is in the media almost every single day. Companies are announcing Twitter integration for customer service purposes, lead management, CRM, branding, traffic building, listening to what consumers say, PR, research etc.

Marketing Advisor launched a free special online report on Twitter. In this report Marketing Advisor gives you the full picture of the Twitter user and how to use Twitter. If you want to get started right away, you can also download a free white paper..

The report contains research but also the opinions of marketing industry leaders.

In the online report brands are recommended to observe tweets very carefully and talk back to brand followers in a very personal way instead of merely spamming followers with advertisements.

The report also contains lots of data on the European and North American Twitter users.

One of the most important questions is whether Twitter should be used for marketing purposes at all.

The answer of the experts is clear: if it is done right and with respect for the Twitter user! And for the right reasons and using the right techniques.

Or in the words of Performic’s Michael Kahn, who was also interviewed for the ongoing report: “Advertisers should not take a ‘launch it and leave it’ mentality to pursuing a presence on Twitter. Brands need to make a firm commitment to managing their presence on this platform whether it is to drive sales, service customers or listen and learn. Otherwise they risk being perceived as out of touch or not finishing conversations they started”.

More interviews are scheduled for the coming days and weeks. You can follow the special ongoing report here or subscribe to the Marketing Advisor newsletter to stay up-to-date.

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Renilde De Wit
http://www.marketingadvisor.eu