American Cancer Society Honors Curves with 2011 Corporate Impact Award

FOR IMMEDIATE RELEASE
Waco, Texas, United States of America (Free-Press-Release.com) December 2, 2011 -- The American Cancer Society honored 17 companies with Nationwide Corporate Impact Awards during the American Cancer Society’s 98th Annual Meeting in Atlanta, Georgia on November 10, 2011. The recipients of this award series are honored for their engagement and leadership to significantly impact cancer’s effect in the workplace, for their contributions to support the American Cancer Society’s efforts to save lives; and for their efforts to address responsible community involvement.

The Corporate Impact Award: Philanthropy honors corporations that have provided $1 million or more to the American Cancer Society in the previous calendar year through a combination of corporate contributions, in-kind support, cause marketing and sponsorship, employee giving, and event fundraising. During calendar year 2010, these 17 corporations collectively contributed $36 million to the Society’s vision of a world with less cancer and more birthdays.

The 2011 Corporate Impact Award: Philanthropy winners were: Abbott Laboratories; AstraZeneca Pharmaceuticals, LP; Bank of America; BCBG Max Azria Group, Inc.; Curves International; HAIRuWEAR; IBM; Kohl’s Department Stores; Live Positively and the Sprite Zero brand of The Coca-Cola Company; maurices & dressbarn, divisions of the ascena retail group inc.; The National Football League; The Pampered Chef, LTD; PartyLite Gifts, Inc.; Roche Pharmaceuticals; United Continental Holdings, Inc.; Walgreen Company; and Walmart.

Curves International is the recipient of the 2011 Corporate Impact Award: Employee and Member Engagement. Curves is being honored for its demonstration of outstanding volunteerism in support of the American Cancer Society’s lifesaving mission. According to American Cancer Society Workplace Solutions “From Curves International’s senior-most executive leadership positions, the company strategically coordinates and communicates, internally and externally, its commitment to the American Cancer Society’s mission. Company Internet and Intranet site home pages include Society references, and during the seasons for Relay For Life and Making Strides events, Curves’ volunteer leaders systematically deliver outreach messages of encouragement to franchisees and club members. And, to underscore its company commitment, American Cancer Society leaders are included as regular participants at Curves’ annual convention.”

The American Cancer Society Corporate Impact Awards are presented annually on behalf of the Society’s Corporate & Systems Initiative – an effort which creates meaningful, long-term relationships with corporations and employers of all sizes by engaging them in delivery of the Society’s lifesaving mission and support for its numerous programs and services. The American Cancer Society Corporate Initiative helps companies implement scientifically-sound, comprehensive health and wellness programs and provides information and high-quality support for cancer screening and care.

About Curves

Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to millions of women globally, many of whom are in the gym for the first time.

With thousands of locations worldwide, Curves is the world's largest fitness franchise. For more information, please visit: http://www.curves.com. For more information about Curves franchisees , visit http://www.curvesfranchiseblog.com.

2011 Corporate Impact Award     american cancer society     Curves International     fitness franchise