Ammunition Teams With Barnes & Noble On All-New NOOK

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 24, 2011 --

(San Francisco) The successful partnership between San Francisco-based design firm Ammunition and the world’s largest bookseller, Barnes & Noble, Inc. broke new ground today with the announcement of the All-New NOOK, the ground-up redesign of the company’s successful Nook digital reader. Ammunition and Barnes & Noble have previously collaborated on the strategy, design, ID, user interface design and packaging for the original NOOK™ reader’s tablet and the retail packaging accessory strategy for NOOK Color™. Ammunition founder Robert Brunner and partners Matt Rolandson and Brett Wickens worked closely with Barnes & Noble’s leadership to develop the All-New NOOK, a reader’s tablet that will be sold by Barnes & Noble through its retail and online stores as well as through the company’s other retail partners.

The design horsepower behind Beats By Dr. Dre, Lady Gaga’s Polaroid Grey Label line and the award winning Fuego modern outdoor grills, Ammunition has been a key player in the development and commercialization of the eReader category. Ammunition has a thriving practice in product development, brand strategy, graphic and user interface design. “Our mission as a company is to create exciting new products based on compelling ideas. Then we drive those ideas throughout the consumer experience,” says Brunner. “We’ve found this to be a very successful formula for product development in today’s market. For the All-New Nook, our inspiration for the design was the idea of a `digital paperback' where a full-featured reader would be simplified, made smaller, lighter and even more portable, all at an affordable price.”

The main challenge with All-New NOOK was to create a lower cost, full function eReader and to do so on a timeline that would allow it to move to market quickly. “Based on our previous projects together, we felt that we had a clear grasp on the eReader market and believed that Barnes & Noble’s leadership would embrace our concept for the All-New NOOK,” said Ammunition’s Rolandson. “With that kind of confidence, we were able to make bold decisions and bring the All-New NOOK to readers everywhere long before any other company could match its design.”

Coming just seven months after the launch of NOOK Color™, All-New NOOK features 2 gigabytes of storage that is expandable to 32 gigabytes. All-New NOOK also features a new technology that minimizes screen flash in all conditions and an enhanced battery that lasts for up to two months (double the battery life of Kindle 3.) All-New Nook’s smaller, more personal design and E-Ink display with full touchscreen capability make it ‘the simple touch reader.’
Barnes & Noble’s All-New NOOK will be available for $139 on or about June 10, 2011, from barnesandnoble.com as well as major retailers like Walmart and Best Buy.

For more information on all NOOK items, visit http://www.barnesandnobleinc.com/newsroom/press_releases_list.html
For more information on Ammunition’s work on the All-New NOOK visit www.ammunitiongroup.com.

About Ammunition

Ammunition is a product, identity, and interaction design company. Based in San Francisco, Calif., the firm is led by its founder, renowned industrial designer Robert Brunner, and his acclaimed partners creative director Brett Wickens and strategist Matt Rolandson. Its team is comprised of designers, engineers and brand strategists dedicated to creating product, service, and brand experiences that matter. The company has capabilities in industrial design, graphic design, design strategy, brand development, packaging, engineering, web development, user interface, prototyping and production implementation. Voted one of the “ten most innovative design firms” by Fast Company, Ammunition has been featured in top business and professional publications, including BusinessWeek, Metropolis and ID Magazine. For further information, please visit ammunitiongroup.com.

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