AMW launches new 1618 TP Tipper at EXCON, Bangalore

FOR IMMEDIATE RELEASE
Mumabi, Maharashtra, India, Republic of (Free-Press-Release.com) December 8, 2011 -- The 1618 TP is a single axle (4*2) tipper powered by a 178bhp diesel engine, mated to a 6-speed gearbox. The model offer superior driver comfort thanks to its air-conditioned cabin which has class-leading aesthetics. With the launch of the 1618 TP, AMW now offers truck models ranging from 16 tons to 49 tons for various applications in the construction and mining sectors.

According to Mr. Anirudh Bhuwalka, Managing Director and CEO, AMW, “AMW is an Associate Sponsor at EXCON 2011, which is one of the biggest exhibitions for the fast growing construction sector in India. With a strong focus on infrastructure development by the government, we are sure there would be increased participation from international players, as also from most Indian companies in this domain.”

Mr. Bhuwalka added, “On display at EXCON is our latest offering, the 1618 TP. This single axle 16 tonner marks our foray into the competitive 16 tonne segment and we are confident that this product will perform extremely well in the demanding and arduous construction and mining segment, in which AMW enjoys a number 2 position in the country.”

AMW is the Fastest Growing Truck Brand in India

AMW, which began full scale production in 2008, currently sells its trucks through 87 touch points across the country. The company has seen its sales volumes grow by over 100% during the current year, compared to the same period last year, making AMW the fastest growing truck brand in India.

It also reaffirms the growing acceptance of AMW models among truck buyers in India. AMW trucks are known for their reliability, increased productivity and overall value proposition. In fact, the company rolled out its 20,000th truck from its manufacturing plant in Bhuj, Gujarat during September 2011.

Displaced Ashok Leyland in 25 ton Tipper segment

AMW has also emerged as the number 2 player in the 25 ton and above Tipper segment of the Indian commercial vehicle market, displacing Ashok Leyland. AMW’s share of this segment is currently at 26% and the company plans to launch several new application specific models aimed at growing its overall volumes and share in the future.

Exciting new products to debut at Auto Expo

AMW also plans to showcase an exciting range of new products at the upcoming Auto Expo 2012, which commences from January 5, 2012 in New Delhi. These world class vehicles will showcase the increasing expertise of AMW, offering superb aesthetics and powerful performance at a value price tag, which is the hallmark of AMW. We firmly believe that these new products will take AMW to the next level in the Indian market.

AMW has also introduced the 3118 SWB model in June 2011, which is aimed at the mining and construction markets. This 31 ton model is the first 12-wheel Tipper from AMW. It has a payload which is one of the highest in its segment and the initial response to this model has been encouraging.

Setting service standards in Indian trucking

AMW is setting new service standards in the Indian trucking industry with its 24*7 Helpline called ‘Seva’ which is accessible through a toll free number. The company also supports its customers through the use of mobile service vans and container workshops in remote locations across India.

The total addressable market of HCVs in 2010-11 was 220,000 commercial vehicles per annum, which is currently growing at about 9% per annum. During the current fiscal year, AMW has successfully entered into all segments of the HCV market and is poised to grow strongly thanks to its increasing penetration in the construction and mining segment of the commercial vehicle market.

AMW Profile

Asia MotorWorks (AMW) manufactures commercial vehicle and components and has achieved a unique position in India’s transportation sector through innovative engineering and high customer orientation. Rolling out the first truck in 2008, AMW has increased its presence in an increasingly competitive market place through its products and service network spread across the country. AMW has also become an intrinsic part of India’s largest infrastructure and construction projects including the Yamuna Expressway and Golden Quadrilateral.

Wide product range

AMW’s product portfolio includes its best seller, the 49 Tonner - India’s first vehicle in this segment, 4018 Tractor, 2523 Rock & Box body Tipper, 2518 Tipper, Transit Mixer and Haulage vehicles. The company is also expanding its product lineup with the launch of the 1618 TP which would allow it to access the entire HCV market in India.

Its 4923 was declared “Truck of the Year” by NDTV in January 2008. AMW has won the coveted award from NextGen Publication of “CV innovation of the year 2009-10 for its flagship 3123. AMW CV Applications also won the ‘Truck Application Builder of the Year- 2010’ award from NextGen Publications for its Tranztar brand of fully built vehicles.

The mining and construction segments will remain AMW’s strength areas, as the company expands its product range into other parts of the market. AMW Tippers and other Fully Built vehicles have quickly gained acceptance in the most difficult and arduous mining conditions. In fact, AMW tippers have now aggressively grown in number as well as in market share. The Company sources world class aggregates from leading suppliers like Cummins, ZF, Eaton and Meritor to manufacture its trucks.

State of the art plant at Bhuj

The fully integrated manufacturing facility of AMW is located in Bhuj, Gujarat, in the western region of India. The planned capacity of commercial vehicles is at 50,000 annually with the facility being set up at a cost of Rs. 1,500 crores. It currently employs about 2,000 people and uses state of the art production processes to build world class trucks for the Indian market.

In addition the Company has installed capacity for 24,000 tipper bodies, 100,000 tonnes of fabricated components, 45,000 tonnes of pressed metal and 30,000 tonnes of frames for chassis production. The company recently acquired a forging unit in Mysore in southern India, which produces axles and other forged components.

AMW also manufactures components for the automotive and general engineering industries. AMW’s capacity of 15 million wheel rims makes it the largest single location plant in Asia and the company supplies pressed metal components to some of the world’s most renowned auto and white goods manufacturers.

For additional information or clarifications please refer to our website www.amwasia.com or contact-

Nipun Kaushal
Vice President- Branding and PR
Mobile- 9819730365
Email- nipun.kaushal@amwasia.com

Darius Lam
Senior Manager- Corporate Communication and PR
Mobile- 9820071451
Email- darius.lam@amwasia.com

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