Android Smartphone Mobile Advertising - My Coupons App

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 29, 2009 -- Denny’s, Taco Bell and Walgreens are offering consumers mobile coupons within the My Coupons application for Google's Android-powered phones.

Coupons within the application can be targeted to specific regions or ZIP codes based upon the user's GPS coordinates. For example, Taco Bell is making use of this feature by directing users to localized franchise locations in Illinois and Missouri.

“Our strategy first and foremost is to provide both a fiscal solution via money saving discounts, as well as present opportunities in such a way as to invite users to explore alternative retail/entertainment venues within their travel vicinity they may not otherwise have considered,” said Aaron Radczynski, CEO of DDI, Roselle, IL.

“[The application] opens avenues of opportunity to [brands] seeking foot traffic or brand awareness, because as we are a position-based service we are enabling not only the company as a whole to benefit, but granularized locally to specific regions and individual stores,” Mr. Radczynski said.

“Our application engages the consumer with retailers on an intimate level, while maintaining this unobtrusive balance of marketing suggestions and entertainment options that our users seek,” he said.

Other brands offering coupons within the application include Express, El Pollo Loco, Bath and Body Works, Fannie Mae, Aldo, Papa John’s, Quizno's, Mimi's Cafe, Carrabba’s Italian Grill, Office Depot, Firestone, Dressbarn, The Children's Place and Waffle House.

My Coupons allows for bar code scanning and has built-in bar code generating technology that allows coupons to be saved or shared, then presented during checkout.

Making the coupon a one-time usage offer is possible through serial number encoded coupons, further affording advertisers the opportunity to track returns on their advertising.

Throughout all of 2009, My Coupons has maintained its position within the top 20 applications of the entire Google marketplace, beating out several free applications produced by Google itself.

The application’s user base is made up of deal-conscious consumers checking their phone while shopping and eating to see if they can find a discount.
The company has fielded conversations from satisfied users exclaiming how it is quickly becoming second nature in a retail establishment to check their phone before checking out.

The application aims to maintain this environment.

Releases of new Android-based phones from Motorola and LG will likely spike the application’s user base, as more consumers will have access to the Android application store.

“We’re a trusted friend to our overwhelmingly large userbase of daily users, and we’re adding several thousand new users each day,” Mr. Radczynski said. “Maintaining this trust is crucial for the exponentially expansive growth anticipated this holiday season.”

VISIT: www.surveynotify.com or email mycouponsmarketing@yahoo.com and get your local business listed today!

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