Andy McCartney Launches Digital Consulting Company to Help Organizations Modernize Their Sales & Marketing Efforts

FOR IMMEDIATE RELEASE
Atlanta (Metro And Surrounding Areas), Georgia, United States of America (Free-Press-Release.com) October 19, 2010 -- Atlanta, October 20, 2010: Atlanta based marketer & entrepreneur Andy McCartney today launched a new digital consulting firm with the mission to help guide US & UK companies through the digital maze of online tools, channels & best practices that can be leveraged to dramatically improve sales & marketing effectiveness.

McCartney has spent the last 25 years consulting with hundreds of companies & running marketing functions for technology companies in North America & Europe. He senses the time is right to create a services company with a singular focus: “We are at the outset of a communications revolution & my goal is to assist business leaders & decision makers who need to understand and maximize their opportunity.”

“Progressive organizations willing to think out of the box can literally reinvent their ability to market & sell via innovative application of the latest online tactics. More & more of these tactics can be partially or fully automated, which means that relatively small sales & marketing teams can executive a significant range of highly effective programs. Sales & marketing are uniting further as revenue generating disciplines, & to differentiate companies must now modernize their selection & creative implementation of traditional & digital channels.”

It is widely regarded that the majority of inbound/outbound marketing functions can be transformed, whether PR & brand awareness, demand generation & customer acquisition, or customer retention & loyalty. Social media in particular is playing a key role for B2C & B2B models in the sales cycle, both as a promotional & advocacy vehicle. Lead scoring & marketing automation is also a booming B2B sector right now, as is crosschannel campaigning, 1-1 communication practices, integrated mobile delivery & online media rooms.

Conversely, an abundance of online channels brings the danger of expending effort & budget on inappropriate activities. Decision makers with an interest in leveraging digital channels should stop for a moment & consider the opportunity from 30,000ft before plunging into specific tactics with a view from 500ft without real purpose.

iMcCMarketing LLC is positioned to deliver objective, agnostic & measured assessments & plans, based on each
organization’s unique market position, business model, competition, resources & calculated opportunity.
Visit www.imccmarketing.com or contact Andy McCartney at 404.271.3635 or andy@imccmarketing.com.
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FOR IMMEDIATE RELEASE
Contact: Andy McCartney
iMcCMarketing, LLC
andy@imccmarketing.com
Phone: USA (404) 271-3635
Phone: UK (01223) 655-372
iMcCMarketing, LLC

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