You are here: Home Art & Entertainment Music Angela Dussault Buffalo NY reports on the SXSW Music Festival

Angela Dussault Buffalo NY reports on the SXSW Music Festival

April 13, 2011 Music news in Buffalo,New York, United States of America

Twenty-five years after the South by Southwest Music festival emerged as a showcase for new bands, it has become as big and eclectic as pop culture itself.




FOR IMMEDIATE RELEASE
Buffalo, New York, United States of America (Free-Press-Release.com) April 13, 2011 -- Twenty-five years after the South by Southwest Music festival emerged as a showcase for new bands, it has become as big and eclectic as pop culture itself with spotlights on movies and, increasingly, high-tech.

Fans flocked to this college town for the event known as SXSW to catch performances by some of music's biggest acts -- Kanye West, the Strokes and the Foo Fighters -- and to hear legends like Yoko Ono and Bob Geldof reflect on their careers.

In an around-the-clock, beer and barbeque-fueled frenzy of "showcase" performances, fans jammed into bars, restaurants, churches, hair salons and Lance Armstrong's bike shop to hear over 2,000 acts from around the world perform. They saw a movie about Conan O'Brien's renaissance and caught a glimpse of Mel Gibson's dark side in Jodie Foster's film drama "The Beaver."

But for the industry executives and sponsors that descended on the 10-day music, film, and media marathon that ended on Sunday, it was a chance to walk the digital edge of technology and give advertising strategies the street test, literally.

PepsiCo Inc took over a vacant lot in downtown Austin and converted it to the Pepsi MAX Lot, where fans could sip Pepsi products, soak up free wi-fi and catch performances from big-name acts like Big Boi and Snoop Dogg.

Live performances were "streamed" on the Internet, and fans could share pictures and comments via Instagram, Twitter and foursquare, and PepsiCo offered a real-time "Zeitgeist" ticker to take the "digital pulse" of the event.


free-press-release.com Angela Dussault     Angela Dussault Buffalo     Angela Dussault Buffalo NY     entertainment

Share |


Contact Information

  • Name: Fred F Filsoof

    Email: ***@gmail.com





Upcoming Trade ShowNew Press NewsNew Exclusive News More Press News

  • eTail Palm Desert
    eTail Palm Desert When: 2012.02.27~2012.03.01
    Where: Palm Desert,United States
    Industry: Business Services
  • eTail Palm Desert When: 2012.02.27~2012.03.01
    Where: Palm Desert,United States
    Industry: Business Services
  • ASI Advantage Road Show Detroit
    ASI Advantage Road Show Detroit When: 2012.02.27~2012.02.27
    Where: Livonia,United States
    Industry: Business Services


  • Post your news to the World.See you news here immediately. It's easy and free!
    Create free account or Login.