Angry Birds - A Favorite Board Games - By the airaccent.com

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(Free-Press-Release.com) December 22, 2011 -- "Angry Birds " developer Rovio Mobile is the second Nokia after one of the most successful Finnish company, but perhaps you do not know, Rovio Mobile in the "angry bird" previously developed over 51 games, and in 2009 early, Rovio Mobile almost faced bankruptcy. However, what an opportunity they create a best-selling world, almost all ages love the cell phone game? www.airaccent.com

General life cycle of a cell phone game is not even a few months to, use the "flash in the pan" to describe the life cycle of mobile phone games without too much. However, in December 2009 has landed Apple APP Store, the game will not only survive to the present, but most of the time in ranked versions boss position to accept our worship. Even now, it is still popular in the hot. This allows us to have to think that this long-lived birds, where is the mystery.

It is the first one to eat crabs. The end of 2009, Rovio has chosen Apple APP Store as their work, "angry bird" of the starting platform. Founder of Hyde brothers eyes on the one hand, the potential of Apple APP Store, on the other hand also want to take advantage of iPhone's touch screen and other hardware features, and create memorable game character, locked all mobile phone users. And for all of Apple's App Store is open to game developers, we are treated equally fun game to always be the player to explore. ( Cool Gadgets by AirAccent )

Rovio's own design is self-confident. Hyde Brothers game designer Yi Saluo to read a screenshot, a group of cartoon birds on the map, lined up to a bunch of colored boxes. Birds were face looks angry. "This picture seems to have a magic," recalls the parties, "These birds do not have feet, would not fly, and the expressions are very angry, and we began to discuss why the birds so angry . these simple role we want a lot.".

Good publishers and distribution strategy is a guarantee of success. Rovio marketing director Matt Wilson said: "We have long recognized, into the mainstream of the national mainstream market is not easy, so we have taken in small countries to follow the tactics." Elections in Finland, the first leg of their Apple App Store App Store. " angry bird "after a few hundred times to buy after they have become the most popular applications. In Sweden and Denmark, Greece and the Czech Republic and the subsequent true. Wilson said: "The UK and U.S. markets accounted for 90% of our sales, but it caused a sensation in these two markets, we have a small country with a 30,000 to 40,000 times the amount of downloads, though not a large sum, but can be quite on average, four times the sales of each application. "But they found a way into the mainstream market, that is the route through independent distributors Chillingo, this publisher has been successfully selling a variety of games, but with Apple to maintain a good relationship. ( Cool Gadgets by AirAccent )

February 11, 2010, Apple agreed to "angry bird" at the UK App Store App Store week home. To prepare for this day, Rovio has posted a video to YouTube, which is the iPhone game released the second video to YouTube, this video now has more than 17 million page views times. Rovio also created 42 new levels, far more than originally thought and design. Finally, Rovio also launched a free Starter Edition "angry bird." All of these are released within three days. After the game was quick from the App Store App Store first 600 or so up to the first. Wilson said: "The sales reached a new level. To April, we have become the U.S. App Store App Store in the first place. www.airaccent.com

With a strong potential, the next Rovio to solve is the core advantage of ongoing problems. In fact, it's only two solutions: multi-platform to increase the number of users; multi-task to increase user stickiness. Stationed in the App Store, the "angry bird" and enter the Android Market, the Android version of the game has been downloaded 20 million times. January 2011, "angry bird" first entered into the application of Apple's Mac application store, one of the first week was to pay to download 15 million times, well get the top sales charts. Since then, the "angry bird" landed independent cross-platform app store GetJar, a large number of download requests and even lead to GetJar server downtime.

It is aimed at recent Facebook. In the multi-task, it has introduced a new version of the practice. Currently it has a Halloween edition, Christmas Edition, Valentine's Day edition, St. Patrick's Day Edition (also known as Clover Edition), Easter and other major version release, the latest of the "Angry Birds Rio" downloads ten days broke through the million mark. It is by virtue of expanding the platform and continue to introduce new versions of this crazy bird constantly pulling our attention, arouse our enthusiasm.

The total of 100 million downloads, income-generating $ 70 million, which a few did not pin the wings of the "angry bird" the verge of breaking not only save a remnant of the game company, and let this old giant only "odd jobs" Finnish small companies have the opportunity to become a "super father of Mary," as Nintendo game empire ...

Rovio North America General Manager Andrew Costa Balboa (Andrew Stalbow) Sunday said that since December 2009 on the line, "angry bird" downloaded 350 million times. Players every day in the "angry bird" above take 3 million minutes. This is more than in June this year, 150 million times more, is more than three times in March last year. Perhaps even more surprising news was "angry bird" of selling licensed merchandise. As of last June, Rovio sold 3 million plush toys, but Vista Balboa said Rovio now sold 1 million a month on the plush toys, in addition to a month also sold one million T-shirts.

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