Announcing the Launch of Toque Magazine, a New Site Dedicated to Chefs and Food Enthusiasts

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 12, 2010 -- New York, NY – Toque Magazine, a culinary site with a curious mind, launches online today, offering original content written by chefs and rising-star food writers. From gastronomy to mixology, kitchen profanity to haute cuisine, Toque is the place to find fresh takes on the business and pleasure of food, for chefs as well as non-professionals who are passionate about everything involved with eating and dining.

Toque celebrates the love of all things culinary and the edgier side of creating food that astonishes and delights. It’s the good, the bad and the grit of being a chef, opening a restaurant and the personalities behind the plates. It’s the site where chefs, restaurant professionals, culinary students and passionate cooks congregate for news, business advice, gossip and a place to showcase their talents. Elina Shatkin, a former Los Angeles Times food and culture reporter, has signed on as West Coast editor.

Toque launches with Shatkin’s in-depth exploration of loco moco, a humble Hawaiian cuisine that’s taking Southern California by storm. In addition, special guest and award-winning chef, Michael Mina, discusses his career exclusively with founder Erika Kotite. Kotite, a former magazine editor, pondered the gap between recipe sites and massive news sites—and decided to close it. “Toque is the place you can unbutton that top button and get fed.”

Visit www.toquemag.com and follow @toquemag on Twitter.

Press Contact:

Leslie Richin, Low Maintenance PR
Leslie@LowMaintenancePR.com
(347) 217-4775
@LeslieRichin

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