ANYTHING BUT MONDAY - Quadruple Platinum!!!!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 15, 2010 -- Pop music group, ANYTHING BUT MONDAY, a group that desires that the "weekend never end", is not only breaking new ground in the music world..... they may very well be on their way to establishing a completely new business model for the entire industry.

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ANYTHING BUT MONDAY - Quadruple Platinum!!!!

Welcome visit Our WebSite:

http://www.myspace.com/anythingbutmonday

When their marketing strategies were first proposed at Universal Music Group two years ago, no one believed that the girls were serious. When they hit platinum status last year, everyone figured it was a fluke. When they hit double platinum, industry insiders started wondering if they might be onto something. Today the group just hit quadruple platinum digital downloads.....

The Anything But Monday phenomenon was originally a "test" . The marketing strategy which allowed free file sharing of the group's master stems via Internet on a worldwide basis, without penalty or legal interference, is no longer a test.... it's a proven reality, and may well be on its way to becoming the new business model of the future recording industry.

The idea is that the standard of success in the music industry is no longer dictated by "sales charts", but by viral popularity. And if an artist or a group can become popular in that respect - even if they go to the full extent of giving away their music for free as a marketing tool - then the table will have been set for co-branding to ancillary products.

Branding to ancillary products is nothing new.... however the way that Anything But Monday is going at it from reverse-branding initiatives with tier 2 and tier 3 equity partners, who typically could not even afford conventional promotion and marketing, is nothing less than brilliant. In fact, it's in another galaxy when compared to what the rest of the industry is doing right now.

Definitely watch for this group to break out during 2011!!!

More information can be found online at http://www.myspace.com/anythingbutmonday

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