Apollo Cancer Institutes launches Oral Cancer Awareness Campaign

FOR IMMEDIATE RELEASE
Kolkata, West Bengal, India, Republic of (Free-Press-Release.com) May 31, 2011 -- Apollo Cancer Institutes (ACI) have launched a nationwide Oral Cancer Awareness campaign on the occasion of World No Tobacco Day in Kolkata.

The primary focus of this campaign is to make people aware about Oral Cancer, its causes and prevention.

Apollo Cancer Institutes are organizing free oral screening camps in various cities in the eastern and north-eastern part of the country during this campaign.

The first phase of the camps was organized in north-east starting from Imphal and the second phase would include all major district cities/ towns in West Bengal.

The cancer specialists from various Apollo Hospitals are participating in these camps to screen patients for any symptoms of oral cancer.

The major components of the campaign are Free Oral Cancer Screening Camp, awareness leaflet distribution, radio spots, advertising in regional dailies, mobile hoardings, and CME (Continuous Medical Education) programs for doctors conducted by Apollo’s Cancer specialties.

Dr Rupali Basu, Chief Executive Officer– Eastern Region, Apollo Hospitals Group, said, “We all know the best way to beat oral cancer is by detecting it early. This is especially important for those who chew tobacco, smoke cigarettes, use snuff, and/or consume alcohol”.

According to her, one must get himself/herself screened immediately if they have following:
• Persistent skin lesion, lump or ulcer in the mouth area
• Lump on the neck
• Pain in the neck or throat
• Numbness in the face
• Frequent Headaches
• Difficulty in swallowing or chewing

Source: Calcutta Tube
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