Arden launches trendy footwear for men

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 28, 2011 -- New Delhi (December 28, 2011) : Things are more reliable when they are handmade and if they come under a luxury brand then that is an icing on the cake. India’s first designer footwear brand showcased its Luxury Handmade Men’s Footwear collection in New Delhi. The collection featured Arden’s in vogue range of Formals, Casuals, and Outdoor wear shoes.

Arden’s fashion a la mode not only embraced a fabulous ‘Style-ON’ collection but also present a complete new looks for the luxury footwear for the men focusing on primary dressing. These are the beautifully designed shoes for all occasions, applying a modern sophistication, polish and style to the men’s shoe market. The look was further peppered with smart trendsetting footwear in myriad hues suited for the trendsetter as well as the corporate gentlemen.

Arden Men’s shoes has 20 doors across India- Shoe tree, Inc 5, Rocia and Foot Loose, Khan Market and is going to be extended over 25 doors in a month in a highly selective distribution of the most influential men’s specialty and department stores in India and in UK, where they are selling to a few multi-brand outlets, it has been more widely accepted there as the styling is quite bold for Indian men as per a lot of people, though the Designer of Arden- Mr. Pulkit Jindal, disagree and believe that there are enough men in India who appreciate finer things, in addition to the ardenshoes.com website. The collection is designed in India; the brand is entirely homogenous. The collections designed by the designer and produced by the company are sold to various fashion shoe brands and labels across UK and Europe.

Arden is targeting the Urban Indian males from the age 18 - 36, it is a first mover in this domain and has well laid out plans on building a profitable venture. As they believe: “LUXURY IS THE SUM OF ALL DETAILS.”

The collection befits the growing generation of men with a deepened desire to look and to feel adorable. It is aimed at those discerning individuals who carry a keen sense of what, when and how to wear. The range brings out the ‘Alpha male’ in you. The Arden men’s footwear range is a culmination of Super Swift in Style, the ideal brand that understands and delivers fashion for the confident, young urban male.

About Arden
The company Sumanglam Impex Pvt. Ltd. was founded in 1988 as an export house dealing in Leather footwear and accessories. It gradually transformed into a production facility through the years coming to its current level of quality through years of commitment to one basic idea- CRAFTSMANSHIP.
Today the company designs and sells to some of the leading brand across UK and Europe and has launched its own Label in Indian Market.

Besides making fine shoes, the company is a socially and environmentally responsible group. Besides good working conditions for the complete team, all health and safety norms are followed as per SA 8000 for which the company is certified. It is also an environmentally non-polluting unit, keeping the air clean for us to breath better.
Vision Statement:
To be able to deliver the finest shoes possible by human hands across the world for the few who appreciate it.


For media inquiries please contact:
Neha Bisht
(PR Manager)
AVG Communications

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