Artificial Intelligence Invades the Mortgage Lending Industry

FOR IMMEDIATE RELEASE
Chapel Hill, North Carolina, United States of America (Free-Press-Release.com) March 7, 2011 --

This innovation in technology gives the user the ability to offer fast, accurate analysis of lending solutions that enables even those new to lending to look like seasoned professionals. The ‘WAG’ Web Application Generator creates a secure website for clients to enter information about their liability circumstances and needs. The Borrow Smart Analysis-Artificial Intelligence or BSAi then automatically returns suggested loan solutions in a professionally prepared and branded presentation -- all within a personally encrypted secure website tailored for the individual client. It provides customized notifications via the software, or emails to ensure a follow-up with the client’s plan.

What is so special about this software? These automated solutions promise to save clients thousands, and institutions millions every year. The virtually unlimited scalability of BSAi as ‘automated intelligence’ will deliver well-qualified clients motivated with solutions to their current needs to call centers for dramatic improvements in “pull through” conversion rates. With better qualified leads, call centers will be able to significantly reduce head count with far fewer, yet more experienced loan officers. Greater efficiencies will be realized by institutions with large banking and lending field specialist sales forces. A 70% higher prospect-to-closing conversion rate is expected as the software structures the advice in a way that identifies clients with immediate need and clearly communicates the value of seeking solutions to them.

The Borrow Smart Repay Smart™ software with the new BSAi component is constantly learning from its’ growing base of over 5,000+ users. Todd Ballenger, the President and CEO of KendallTodd, Inc. says, “The software has been designed to amplify a financial advisor’s or lender’s experience to their clients and referral partners. In that respect, it literally makes what you do for them so obvious, that they will pay you for your advice.” Todd went on to say that, “By adding the Artificial Intelligence to our software, we have given an even bigger edge to our users by creating either an ‘experience upgrade’ to those with a sales force, and an ‘automated edge’ to those who lack a distributed sales force but still desire to provide timely advice to clients about liability management. It is a ‘win-win-win-win’ for the advisor, lender, institution and most importantly the client.”

With many institutions looking for new ways to engage their clients, the Borrow Smart Repay Smart™ software with its new Artificial Intelligence integration offers a solution that supports the existing client, while drawing in new referrals. Over time it learns from the behaviors of its users and will recommend solutions that benefit all parties concerned.

The software can be access at http://www.borrowsmartanalysis.com. To learn more about private label and institutional opportunities, contact KendallTodd, Inc. directly at 919.309.9078, or learn more at www.kendalltodd.com.

artificial intelligence     borrow smart     borrow smart analysis     financial planners     financial software     liability management     mortgage lenders     web based software