AsiaXPAT – Generating Huge Impact on the TV Commerical of the F1 Grand Prix in Singapore

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 1, 2009 -- AsiaXPAT, the leading site for professionals, expats and executives in Asia put the pedal to the marketing metal running multiple insertions of the AsiaXPAT television commercial on the live ESPN/STAR TV regional broadcast of the Formula One Grand Prix in Singapore last weekend.

“We chose to focus on this race because the evening start creates a unique spectacle and because the race falls in prime time across most of our key markets in the region generating huge exposure for our brand” commented AsiaXPAT Managing Director Paul Luciw when asked why they chose Singapore over other race destinations.

There had been speculation that AsiaXPAT would sponsor the two Ferrari’s in the race and that for the first time in the history of motor sport, the Ferrari red would be painted over in white to accommodate AsiaXPAT’s iconic red and black logo.

Mr. Luciw quashed that rumour stating, “While we see tremendous value in our association with F1 broadcasts, it is unlikely we would consider a team sponsorship until there was a switch to environmentally-friendly electric cars.”

The gentlemen start their engines just before 8pm Singapore time this Sunday. Be sure to tune in and enjoy watching AsiaXPAT on F1.

2010 AsiaXPAT Mouse Pads
In another extremely important development at the AsiaXPAT HQ high above the streets of Hong Kong, samples of the 2010 AsiaXPAT mouse pads were received this week.

AsiaXPAT has distributed nearly one million mouse pads to professionals, expats and executives in the region over the past 3 years and the launch of each year’s edition is an eagerly anticipated event.

AsiaXPAT General Manager John Luciw praised the new supplier that is producing the 2010 mouse pads claiming that, “We’ve reverted to a foam-backed version of the pad because it allows for crisper graphics and interacts well with the advanced infrared and laser mice that are now in common use. We’re very pleased with the samples and we are planning an initial order of 150,000 pieces.”

Stay tuned for more exciting announcements from The Number One Site for Professionals, Expats and Executives in Asia – AsiaXPAT!”

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