AstroWix Assesses Product Management

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NOIDA, U.P, India, Republic of (Free-Press-Release.com) November 11, 2011 --

Products comprise of the most important aspects in an organization. Product Management focuses on managing products throughout the lifecycle of the products. In most of the organizations the usual practice is to create products and then forget about them as soon as they are launched. The basic difference between a project manager and a product manager is that a project managers responsibility is only till the time the project is being implemented whereas a product manager is responsible for the product throughout its lifecycle. Good product managers take smart decisions based on the information they have and as a result they are able to handle projects very well. The decisions taken by product managers are all major decisions as the entire life of a product depends on these decisions. AstroWix offers product management training teaching the most important skills used in maintaining products.

Every organization launches a particular product with a view to establish its goodwill in the market. The major task is to not only launch a product but to maintain a place for it in the market .A product manager has a lot of responsibilities some of which are:
Listening, gathering, knowing & representing the customer in all aspects of the product lifecycle
• Defining and planning product lines and product enhancements
• Product branding and positioning with the market team
• Working with graphic designers to create the product

• Evaluating risks and opportunity costs in product decisions
• Defining feature sets and release cycles
• Mapping strategic goals and tactical operations

Product management focuses on what the product should be basing it on the needs and desires of the customers. Product management as a discipline is about what the product should be. A single product might have a number of product managers. A large product might have numerous product managers working towards its success at

a various levels, all the way from the junior product manager writing specifications about single feature sets to a product strategy designed by directors who have the overall responsibility to executive management for the product direction. Product marketing can also be defined under product management with the objective of maximizing sales revenues, market share, and profit margins. The product manager is responsible for analyzing market conditions The product manager is often responsible for analyzing market conditions and defining features or functions of a product. Therefore the role of product management ranges from strategic to tactical tasks based on the organizational structure of the company.

product management     product management training